Reports: Mailing Reports: View Mailing: Recipients

Total Recipients

The total number of recipients to be sent to.

Successfully Sent

The number of recipients successfully sent to. You may download the list of those who were successfully sent to by clicking on the disk icon. This file will be in csv format, which may be opened and read using Excel and other programs.

Failed with Soft Undeliverable

The number of recipients who did not receive the message due to a soft bounce. A soft bounce is an undeliverable message which may or may not be due to a permanent problem. Examples of soft bounces:

     -The receiving mail server disconnects while sending the message

     -The receiving mail server returns an error message below 500 in the SMTP transaction (mailbox full, for example) .

You may download the list of those who failed due to a soft bounce by clicking on the disk icon. This file will be in csv format, which may be opened and read using Excel and other programs.

Failed with Hard Undeliverable

The number of recipients who did not receive the message due to a hard bounce. A hard bounce is an undeliverable message which is probably due to a permanent problem with the address. Examples of hard bounces:

     -Email addresses with malformed domains (janedoe@aol.cmo, for example),

     -The receiving mail server returns an error message 500 or above in the SMTP transaction (user does not exist, for example).

You may download the list of those who failed due to a hard bounce by clicking on the disk icon. This file will be in csv format, which may be opened and read using Excel and other programs.

Tracked Opens

The number and percentage of recipients who opened the message using an email client which can read HTML. If a recipient opened the message in two different clients, or with a client and a web browser, two opens will be registered.

In order to have statistics about opens, you must set Track Opens to Yes when creating a new mailing. See Mailings: New Mailing: Tracking.

To see all the recipients who opened your message using an HTML-capable email client, click on the number next to Tracked Opens. You will be taken to a page which will display the time the message was opened, and the email address and name of the recipient who opened it. You may download the list of those who opened the message by clicking on the disk icon. This file will be in csv format, which may be opened and read using Excel and other programs.

Tracked Click Throughs

The number and percentage of trackable URLs that have been clicked. This number may be greater than the number of opens or recipients if recipients click on a trackable URL multiple times, or if there are multiple trackable URLs in your message that recipients are clicking on.

To have statistics about clickthroughs, you must insert clickable URLs when you create content.

To see all the recipients who clicked on a tracking URL, click on the number in next to Tracked Click Throughs. You will be taken to a page which will display the email address and name of each clicker, and the time they clicked. You may download the list of those who clicked on a link by clicking on the disk icon. This file will be in csv format, which may be opened and read using Excel and other programs.

Tracked Click Streams

The number of web pages that have been visited by recipients of this message. This number may be greater than the number of opens or recipients if you put your clickstream tags on multiple pages, or if recipients visit your page multiple times.

If a recipient receives your message in text format and goes to your web site directly without clicking on a trackable URL, the clickstream may not be recorded (depending on the recipient's email client settings).

To see all the recipients who went to other pages on your web site, click on the number next to Tracked Click Streams. You will be taken to a page which will display the time the web page was visited, the page visited, and the email address and name of the recipient who visited. You may download the list of those who clicked on a link by clicking on the disk icon. This file will be in csv format, which may be opened and read using Excel and other programs.

Create Clickstream Tag

If you want to track clickstreams, you'll need to create a clickstream tag, and put it on every page you'd like to track on your website. Clicking on the Create Clickstream Tag button takes you to Utilities: Other: Clickstream Tags: Page Tracking, where you can create a click stream tag and name it for easy reference.

More

1.   Reports

2.   Reports: Delivery Statistics

3.   Reports: Tracking Statistics

1.   Reports: Mailing Reports: View Mailing

2.   Reports: Mailing Reports: View Mailing: Message Body

3.   Reports: Mailing Reports: View Mailing: Message Header

4.   Reports: Mailing Reports: View Mailing: Log

5.   Reports: Mailing Reports: View Mailing: Mail Queue