Reports: Tracking Statistics
Tracking statistics tell you how many people have opened your message, clicked on a tracked URL, or who have gone from one of your mailings through to other pages on your web site.
In order to have statistics about opens, you must set Track Opens to Yes in Mailings: New Mailing: Tracking. To have statistics about clickthroughs, you must insert clickable URLs while making content.
If you want to track clickstreams, you'll need to create a clickstream tag, and put it on every page you'd like to track on your website.
Finding a Mailing
Ten mailings for the list are displayed in Reports: Mailing Reports: Tracing Statistics. You may change the sorting order of the mailings by clicking the up or down triangles next to ID, Sent, Open, CT, CS, Created, or Status. By clicking the top triangle, the sort order will be ascending (a-z); clicking the bottom arrow makes the sort order descending (z-a). Click on next to see the next ten mailings, previous to see the last ten.
The sort options are:
ID
The ID number ListManager has assigned this mailing.
Name
The name you have given this mailing.
Sent #
The number of recipients ListManager actually delivered messages to.
Open #
The number of recipients who opened the message using an email client which can read HTML. If a recipient opened the message in two different clients, or with a client and a web browser, two opens will be registered.
Open %
The percentage of recipients who opened the message using an email client which can read HTML.
CT #
The number of trackable URLs that have been clicked. This number may be greater than the number of opens or recipients if recipients click on a trackable URL multiple times, or if there are multiple trackable URLs in your message that recipients are clicking on.
CT %
The percentage of clicks versus recipients.
CS #
The number of web pages that have been visited by recipients of this message. This number may be greater than the number of opens or recipients if you put your clickstream tags on multiple pages, or if recipients visit your page multiple times.
If a recipient receives your message and goes to your web site directly without clicking on a trackable URL, the clickstream may not be recorded (depending on the recipient's email client settings).
CS %
The percentage of click streams versus recipients.
Created
The date the mailing was created.
Status
Whether a message is new, currently sending, performing a retry, or is done.
Viewing a Mailing
To view a mailing, click on the mailing name. You will be taken to the Reports: Mailing Reports: View Mailing screen, where you can view the mailing, the recipients, the log and where it is in the queue.
Seeing the Recipients
To see information about the total recipients, who has been successfully sent to, and information about opens, clickthroughs and clickstream, click on the number next to a mailing in the Sent column. You will be taken to the Reports: Mailing Reports: View Mailing: Recipients screen.
Seeing Who Opened a Message
To see all the recipients who opened your message using an HTML-capable email client, click on the number in the Open column next to a mailing. You will be taken to a page which will display the time the message was opened, and the email address and name of the recipient who opened it. You may download the list of those who opened the message by clicking on the disk icon. This file will be in csv format, which may be opened and read using Excel and other programs.
Seeing Who Clicked on a Tracking URL
To see all the recipients who clicked on a tracking URL, click on the number in the CT column next to a mailing. You will be taken to a page which will display the time the link was clicked, and the email address and name of the recipient who clicked. You may download the list of those who clicked on a link by clicking on the disk icon. This file will be in csv format, which may be opened and read using Excel and other programs.
Seeing Who Went to Other Pages on Your Web Site (Click Stream)
To see all the recipients who went to other pages on your web site, click on the number in the CS column next to a mailing. You will be taken to a page which will display the time the web page was visited, the page visited, and the email address and name of the recipient who visited. You may download the list of those who clicked on a link by clicking on the disk icon. This file will be in csv format, which may be opened and read using Excel and other programs.
If you want to track clickstreams, you'll need to create a clickstream tag, and put it on every page you'd like to track on your website.
Download as a File
Click on the disk icon to download your tracking statistics in csv format. This file can be opened and read using Excel and other programs.
More
1. Reports
2. Reports: Delivery Statistics
1. Reports: Mailing Reports: View Mailing
2. Reports: Mailing Reports: View Mailing: Message Body
3. Reports: Mailing Reports: View Mailing: Message Header
4. Reports: Mailing Reports: View Mailing: Recipients
5. Reports: Mailing Reports: View Mailing: Log
6. Reports: Mailing Reports: View Mailing: Mail Queue
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