Content

A mailing has two parts: the content, or message you want to send, and a segment, or group of recipients who should receive the message. When you create a new mailing, you can either type the content you'd like to send directly into the mailing, or insert content you've already created.

Creating content instead of entering your message into every mailing has many advantages. You can:

-Create a unit of content once, then use it in multiple mailings.

-Personalize your message by inserting mail merge fields and conditional text.

-Add clickthrough tracking URLs, and track how often they've been clicked.

If you are sending out a message only once, and don't want or need to use these features, you may find it easier to skip this step and Create a New Mailing.

More:

1.   Content Main Page

2.   New Content

1.   Content: New Content: Essentials

2.   Content: New Content: Text Message

3.   Content: New Content: HTML Message

4.   Content: New Content: Advanced

5.   Insert Field

1.   Content: Insert Field: Mail Merge Fields

2.   Content: Insert Field: Database fields

3.   Content: Insert Field: Unsubscribe

4.   Content: Insert Field: Autoresponders

6.   Insert Clickthrough URL

1.   Content: Insert URL: Clickable Text

2.   Content: Insert URL: Clickable Image

3.   Content: Insert URL: URL

7.   Inserting a Condition

1.   Content: Insert Condition: Simple

2.   Content: Insert Condition: True/False

3.   Content: Insert Condition: A or B

4.   Content: Insert Condition: A and B

8.   Content: Test Content