Mailings: New Mailing: Tracking
This page allows you to track message opens and whether or not a user has the ability to read HTML mail. For a step-by-step guide to making mailings, see Mailings: New Mailing.
Track Opens
Allows you to track what percentage of your messages were opened by recipients who can see HTML. Opens cannot be tracked for recipients who cannot see HTML.
If a user opens a message using two different clients (e.g., their email client and a web browser), two opens will be recorded, skewing your results.
If you send a text-only message, an HTML message will created and added to your message. Your message will be sent as a multipart-alternative message, since opens cannot be tracked for text-only messages.
Detect HTML Capability
Allows you to track whether or not a recipient is able to read HTML. If the recipient can see HTML, the recipient's member record will be updated with that information.
If you send a text-only message, an HTML message will created and added to your message. Your message will be sent as a multipart-alternative message, since HTML capability cannot be detected for text-only messages.
To see what proportion of your list has been detected to be able to read HTML, click on View Current Totals. You will be taken to the Reports: Member Counts: Mail Formats page, where you can see the number of members who have been HTML detected. Use the back button on your browser to return to the Mailings: New Mailing: Tracking page.
More
1. Mailings
1. Mailings: New Mailing: Essentials
2. Mailings: New Mailing: Recipients
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