Reports: Mailing Reports: Tracking Statistics

You are here: Reports > All Reports > Mailings > Reports: Mailing Reports: Tracking Statistics

Reports: Tracking Statistics

Tracking statistics tell you how many people have opened your message, clicked on a tracked URL, or who have gone from one of your mailings through to other pages on your Web site.

In order to have statistics about opens, you must set Track Opens to Yes in Mailings: New Mailing: Tracking. To have statistics about clickthroughs, you must insert clickable URLs while making content.

If you want to track clickstreams, you'll need to create a Clickstream Tag, and put it on every page you'd like to track on your Web site.

Tracking Summary

This page provides an overview of clickthroughs, opens and clickstreams.

Finding a Mailing

To narrow the Tracking Summary Table down to specific mailings

1. Click the Mailing Type box, and then select the category you want. This option acts as a filter for the Delivery Table; only items that fit the mailing type you selected will be displayed regardless of the other options you choose.

2. Click the View List button for the List(s) box, and then click the site or list you want.

3. Click the Calendar Popup button for the From and then choose a start date.

4. Click the Calendar Popup button for the To box and then choose an end date.

Only messages delivered in the range you specified will be displayed.

5. Click the Go button.

The sort options are:

The ID number ListManager has assigned this mailing.

Mailing Name

The name you have given this mailing. Click on the mailing name to be taken to the Reports: Mailings: View Mailing screen, where you can view the mailing, the recipients, the log and where it is in the queue.

Sent #

The number of recipients ListManager actually delivered messages to. Click on the number next to a mailing in the Sent column. You will be taken to the Reports: Mailing Reports: View Mailing: Recipients screen.

Open #

The number of unique recipients who opened the message using an email client which can read HTML. If a recipient opened the message in two different clients, or with a client and a web browser, only one open will be registered.

If a clickthrough is registered for a recipient without a registered open (as occurs when HTML images are suppressed), an open is recorded for that recipient.

Click on this number to view those who opened the message. You will be taken to a page which will display the time the message was opened, and the email address and name of the recipient who opened it. You may download the list of those who opened the message by clicking on the disk icon. This file will be in CSV format, which may be opened and read using Excel and other programs.

From this page, you may view a chart that shows opens over time. In addition, you may also create a segment of those who opened a message so you can target later mailings to those people.

Open %

The percentage of unique recipients who opened the message using an email client which can read HTML.

Click on this percentage to view those who opened the message. You will be taken to a page which will display the time the message was opened, and the email address and name of the recipient who opened it. You may download the list of those who opened the message by clicking on the disk icon. This file will be in CSV format, which may be opened and read using Excel and other programs.

From this page, you may view a chart that shows opens over time. In addition, you may also create a segment of those who opened a message so you can target later mailings to those people.

CT #

The number of unique recipients who clicked on at least one trackable URL (unique clickers). This number may be greater than the number of opens if some recipients have HTML images disabled.

Click on the number to be taken to a page which will display the time the link was clicked, the email address and name of the recipient who clicked, and their TCP/IP address. For each click, you will also see the URL, URL Name and Group. You may download the list of those who clicked on a link by clicking on the disk icon. This file will be in CSV format, which may be opened and read using Excel and other programs.

From this page, you may view a chart that shows clickthroughs over time. In addition, you may also create a segment of those who clicked on links so you can target later mailings to those people.

CT %

The percentage of unique clickthrough hits versus recipients.

Click on the percentage to be taken to a page which will display the time the link was clicked, the email address and name of the recipient who clicked, and their TCP/IP address. For each click, you will also see the URL, URL Name and Group. You may download the list of those who clicked on a link by clicking on the disk icon. This file will be in CSV format, which may be opened and read using Excel and other programs.

From this page, you may view a chart that shows clickthroughs over time. In addition, you may also create a segment of those who clicked on links so you can target later mailings to those people.

CS #

The number of unique recipients who have visited at least one of your web pages. If you want to track clickstreams, you'll need to create a Clickstream Tag , and put it on every page you'd like to track on your Web site.

To view Offline events, click on the CS#. For more information on offline events, see Utilities: Other: Offline Events.

If a recipient receives your message and goes to your Web site directly without clicking on a trackable URL, the clickstream may not be recorded (depending on the recipient's email client settings).

Click on the number in one of the CS columns next to a mailing to see all the recipients who went to other pages on your Web site. You will be taken to a page which will display the time the web page was visited, the page visited, and the email address and name of the recipient who visited. You may download the list of those who clicked on a link by clicking on the disk icon. This file will be in CSV format, which may be opened and read using Excel and other programs.

You may also create a segment of those who visited other pages on your Web site so you can target later mailings to those people.

CS %

The percentage of unique click stream hits versus recipients.

Created

The date the mailing was created.

Download as a File

Click on the disk icon to download your tracking statistics in CSV format.

This file can be opened and read using Excel and other programs.

Opens

Charts of open rates, for individual mailings, lists, or all your lists. Includes charts on unique, total, aggregate and estimated opens.

Unique Opens

Represents the number of recipients who are known to have opened a message. Records the first open or clickthrough for a recipient, and disregards further opens.

Total Opens

Represents the total number of opens registered for a message. If a clickthrough is registered for a recipient, but no opens, a single open is recorded for that clickthrough.

Estimated Opens

Represents the estimated number of unique opens for the message. This figure is calculated by dividing the unique opens by the total number of recipients detected to have HTML capability in the past times 100 to create a percentage, and then applying that percentage to the entire list to include recipients who have not been detected to have HTML capability.

For example, if a message was sent to 100 recipients with 25 unique opens and 40 recipients known to have HTML capability: (25/40)*100=62.5% of known HTML readers opened the message. That percentage is applied to the entire list, so there would be 62.5 estimated opens when there were 25 unique detected opens.

Clickthroughs

Charts of clickthrough rates, for individual mailings, lists, or all your lists. Includes charts on unique, total, aggregate and estimated clickthroughs.

Forwards

Charts of forwarding rates, for individual mailings, lists, or all your lists. Includes charts on most forwarded mailings, who forwarded them, and forwards over time. Note that forwarding information is also displayed on the Member history page for each member.

Note that on the "List Forwarding Detail" page, the Forwards number you see on the left is the number of unique TCP/IP addresses each person has forwarded at least one message to. If two different messages were forwarded to the same TCP/IP address, this page when then only show 1. Therefore these are "unique forwards". To see forwarding details, click on this number. What you now see are all the forwards, regardless of the TCP/IP addresses involved. So if there were 8 unique forwards, and you see a list of 9, that means that one of the TCP/IP addresses received a mailing twice.

The "Mailing Forwarding Detail" page offers more detail regarding the forwards of individual mailings. The date and title of the mailing, how many recipients it was sent to, and the number of forwards for each is seen. In addition, a percentage of number sent which was forwarded is displayed. For example, if it was sent to 100 recipients, and forwarded only once, it will display 1%.

Both the List Forwarding Details and the Mailing Forwarding Details can be downloaded as a CSV file for further analysis.