Referral Statistics

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Reports: Mailing Reports: Referral Statistics

Referral statistics tell you how many people have referred friends to your list, how many friends they referred, and how many of those who were referred joined. They also show how many of those referred clicked on a tracked URL, or who have gone from one of your mailings through to other pages on your Web site.

In order to have statistics about referrals, you need to included a referral link in your mailing.

If you want to track clickstreams from referrals, you'll need to create a Clickstream Tag, and put it on every page you'd like to track on your Web site.

Finding a Mailing

Twenty mailings for the list are displayed in Reports: Mailings: Referral Statistics. To view more, click Show more. Repeatedly clicking Show more will show greater numbers of mailings at a time. Click Next to see the next twenty mailings, Previous to see the last twenty.

You may change the sorting order of the mailings by clicking the up or down triangles next to ID. By clicking the top triangle, the sort order will be ascending (1-10); clicking the bottom arrow makes the sort order descending (10-1).

The sort options are:

The ID number ListManager has assigned this mailing.

Mailing

The name you have given this mailing.

Other columns shown are:

Referrers

The number of members who referred friends to join your list. Click on the number to view the list of referrers. From this page, you may see how many referrals each individual made, and how many of those referred joined the list. You may also create a segment of those who referred others.

Friends

The number of friends referred to your list. For example, one referrer may have referred five friends. Click on the number to list the friends referred to the list. From this page, you may see the time of referral, and the email address of both the referrer and the friend referred to the list. You may also see whether or not the friend joined, and the time they joined.

Joiners

The number of friends referred to your list who actually joined. Click on the number to list those who joined as a result of being referred. From this page, you may see the email address and names of those who joined, and those who referred them. You may also see the time of referral and the time of join. In addition, you may create a segment of those who joined the list.

CT #

The number of trackable URLs that have been clicked in invitations. Click on the number to see a list of those who have clicked on a clickthrough URL. You will be taken to a page that shows the time they clicked the link, and the TCP/IP address and email address of the clicker. You will also be able to see the URL, URL Name and URL Group. In addition, you may create a segment of those who clicked on a link.

CS #

The number of web pages that have been visited by recipients of the invitation. This number may be greater than the number of opens or recipients if you put your Clickstream Tags on multiple pages, or if recipients visit your page multiple times.

If a recipient receives your message and goes to your Web site directly without clicking on a trackable URL, the clickstream may not be recorded (depending on the recipient's email client settings).

Opens

The number of messages that have been opened by recipients of the invitation. Opens can only be recorded for those with HTML capability.

Viewing a Mailing

To view the original mailing that resulted in these referrals, click on the mailing name. You will be taken to the Reports: Mailings: View Mailing screen, where you can view the mailing, the recipients, the log and where it is in the queue.

Seeing Who Clicked on a Tracking URL

To see all the recipients of invitations who clicked on a tracking URL, click on the number in one of the CT columns next to a mailing. You will be taken to a page which will display the time the link was clicked, the email address and name of the recipient who clicked, and their TCP/IP address. You will also see the URL, URL Name and Group. You may download the list of those who clicked on a link by clicking on the disk icon. This file will be in CSV format, which may be opened and read using Excel and other programs.

You may also create a segment of those who clicked on links in a message so you can target later mailings to those people.

Seeing Who Went to Other Pages on Your Web site (Click Stream)

To see all the recipients of invitations who went to other pages on your Web site, click on the number in one of the CS columns next to a mailing. You will be taken to a page which will display the time the web page was visited, the page visited, and the email address and name of the recipient who visited. You may download the list of those who clicked on a link by clicking on the disk icon. This file will be in CSV format, which may be opened and read using Excel and other programs.

You may also create a segment of those who visited other pages on your Web site so you can target later mailings to those people.

If you want to track clickstreams, you'll need to create a Clickstream Tag, and put it on every page you'd like to track on your Web site.

Download as a File

Click on the disk icon to download your referral statistics in CSV format. This file can be opened and read using Excel and other programs.