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Reports: Purchases

 

These charts display information about mailing recipients who purchase . If you want to track visits, you'll need to create a Purchase Tag, and put it on every page you'd like to track on your Web site.

 

Purchase Tracking is a feature of ListManager Enterprise, and is unavailable for standard or Pro ListManager. Contact your account representative at sales@lyris.com if you'd like to upgrade to ListManager Enterprise.

 

The following types of purchase reports are available:

 

Number of purchases

The number of purchases made by your subscribers. These statistics may be viewed per mailing, over time, cumulatively, by join date and by demographic field.

 

Purchase percentage rate

The percentage of purchases made by your subscribers. You may view buyers as a percentage of your total membership, those who open, click a link in a mailing and visit your Web site.

 

Units sold at each purchase price

Charts analyzing at what purchase price you've made the most sales. These statistics may be viewed per mailing, per list, per demographic, and in a particular price range.

 

Total revenue for each purchase price

Charts displaying the amount of revenue gained at each purchase price. These statistics are displayed per mailing, per list, over time and by members' join dates.

 

Total revenue

Charts displaying the total amount of revenue gained by mailing, over time and by demographic.

 

Total revenue by product/SKU

Charts displaying total revenue or units sold by product or SKU.

More

 

1. Reports

1. Reports: Mailings

1. View Mailing

2. Reports: Members

3. Reports: Server Performance

4. Reports: Web site

5. Reports: Purchases

6. Reports: Interest

7. Reports: Surveys

8. Reports: Custom Charts