Action tracking allows you to track what actions your mailing recipients have taken after they've received your mailing and gone to your Web site. There are four kinds of action tracking:
Clickstream tracking allows you to detect what other pages your list members visited after clicking on a link.
Interest Tracking gauges a recipient's level of interest, based on the pages they have visited.
Purchase Tracking gives information back to ListManager about a recipient's purchase.
Member updates changes a database field for a member when they visit particular pages. For example, if a customer visits a particular page with a contest on it, you may update a database field to indicate the customer is interested in contests.
Offline events allow you to record and track interest, purchase, or any other event, such as a phone call or clickthrough, which occur outside of ListManager. These events are then incorporated into the database so they can be viewed in reports.
To use action tracking, you must first create an Action Tag in Utilities: Other: Action Tags. The resulting tag must be pasted in the source code for any web page you'd like to track.
You must include a clickthrough link in your message to use any action tracking. When a member clicks on a link, the browser is passed a cookie that identifies the member on tracked pages.
Clickstream Tracking
1. Go to Utilities: Other: Action Tags: Clickstream Tags.
2. Enter a name to help you identify this tag in reports.
3. Click on OK. ListManager will provide you with a page tracking tag.
4. Copy the page tracking link, and paste it in the source code for any web page you'd like to track message recipients' visits to.
Interest Tracking
1. Go to Utilities: Other: Action Tags: Interest Tags.
2. Click Choose Event.
3. Select an Interest Tag that most closely matches the interest you'd like to track.
4. Edit the Interest Stage, if desired.
5. Edit the Interest Points, if desired.
6. Click on OK. ListManager will provide you with an Interest Tracking tag.
7. Copy the Interest Tracking tag, and paste it in the source code for any web page you'd like to track message recipients' interest.
Purchase Tracking
1. Go to Utilities: Other: Action Tags: Purchase Tags.
2. Enter a description to Name This Tag.
3. To change the fields being tracked by this tag, click Choose Fields, and then add the fields you want from the Available Fields box. When you are finished, click OK.
4. Enter the Unit Price. You may want to enter a variable here (e.g., $price) that a script on your web server can update with the correct quantity.
5. Enter the Quantity. You may want to enter a variable here (e.g., $quantity) that a script on your web server can update with the correct quantity.
6. Enter the Product/SKU#. You may want to enter a variable here (e.g., $sku) that a script on your web server can update with the correct quantity.
7. Enter the Interest Stage.
8. Enter the Interest Points.
9. Click on OK. ListManager will provide you with a Purchase Tracking tag.
10. Copy the Purchase Tracking tag, and paste it in the source code for any web page you'd like to track message recipients' purchases.
Member Updates
1. Go to Utilities: Other: Action Tags: Member Update Tag.
2. Select the Field Name you'd like to update. Or, click create new field to create a new field for member updates.
3. Enter the Valuethat should be updated to this field when a member visits this page.
4. Click on OK. ListManager will provide you with a Member Update Tag.
5. Copy the Member Update Tag, and paste it in the source code for any web page you'd like to update member records when members visit that page.
Offline Events
1. Go to Utilities: Other: Offline Events.
2. Select Offline Event, Offline Interest Event, or Offline Purchase Event.
3. Enter the event name, member email address, and select a mailing to associate it to.
4. For interest and Purchase Tracking, enter interest stage and points, quantity, and any optional fields.
5. Click on OK. ListManager will update the events.