What is Content?

A mailing has two parts: the content, or message you want to send, and a segment, or group of recipients who should receive the message. When you create a new mailing, you can either type the content you'd like to send directly into the mailing, or insert content you've already created.

Creating content instead of entering your message into every mailing has many advantages. You can:

    Create a sample of content once, then use it in multiple mailings as a template.

    Use ListManager's pre-built templates to assist you in creating content.

    Personalize your message by inserting mail merge fields and conditional text.

    Add clickthrough tracking URLs, and track how often they've been clicked.

If you are sending out a message only once, and don't want or need to use these features, you may find it easier to skip this step and go to the Mailingssection.

The View Content page

The View Content page shows you all of the content you've created for a particular list. You can save, edit or reuse content on this page. Think of it as your personal content "library."

    On the left Navigation bar, click Content, and then click View Content.