A triggered mailing sends content automatically to recipients based on dates or an action they have performed. For example, you can send a message to recipients when they click a particular link, answer a survey, or make a purchase.
To send a triggered mailing, you need to have created a triggered segment. In this example, we will be sending a message to people thirty days before the anniversary of the date they joined the list.
1. In the left Navigation bar, click Mailings, point to Advanced Mailings, then point to Triggered Mailings, and then click New Triggered Mailing Wizard:
2. Type a Name.
3. Click the box next to Trigger, and then choose the trigger you made earlier ("anniversary").
4. Specify if you'd like to Track Opens and/or Detect HTML.
5. Select Time After the Trigger Event. In this example, we are selecting "30 days before."
6. Click the Content box, and then select the content you want to send.
7. Click OK.
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