Segments: New Segment: Insert Clause: Clickstream
One or more clauses define the terms for creation of the segment. Each clause is true or false for a member, and can be connected to other clauses by using the AND, OR, NOT, or parentheses.
If list member
Select a clickstream action from the drop-down menu, either "viewed" or "did not view".
this page
Select the page from the drop-down menu. Note that a Clickstream Tag must be placed on this page, and this page must have been visited at least once, in order for it to appear here. This is how the page is entered into the ListManager database. For more information on Clickstream Tags, see Utilities: Other: Action Tags: Clickstream Tags.
from this mailing
Select the desired mailing to which this clickstream action applies.
before this date (optional)
Enter the date in YYYY-MM-DD or YYYY-MM-DD HH:MM:SS format. Note that if you do not enter a time it will default to YYYY-MM-DD 00:00:00, so implicitly, a time of midnight at the start of the entered date is included. This field can be used alone or in conjunction with the "in the previous X days (optional) field". This is an optional field, because a clickstream clause can be created by just selecting an action, a page, and an associated mailing.
in the previous X days (optional)
Enter the number of days prior allowed for the clickstream action selected above. Note that this field can be used alone or in conjunction with the "before date (optional)" field. This is an optional field, because a clickstream clause can be created by just selecting an action, a page, and an associated mailing.
Example:
Creating a clause that says "If list member viewed this page any page from this mailing 08-20-2003Newsletter before this date 2003-08-25 in the previous X days 10", will create a segment for all members who viewed any page from the August 20th, 2003 newsletter mailing, before August 31st, 2003 and for the 10 days prior, so the segment would be for all members who viewed any page from this mailing between August 21st and August 31st. This can be paired with one or more clauses by using AND, OR, NOT, or the parentheses.
More
1. Segments
1. Segments: New/Edit Segment: Essentials
2. Segments: New Segment: Insert Clause: Text
3. Segments: New Segment: Insert Clause: Numeric
4. Segments: New Segment: Insert Clause: Date
5. Segments: New Segment: Insert Clause: Action
6. Segments: New Segment: Insert Clause: Clickthrough
7. Segments: New Segment: Insert Clause: Clickstream
8. Segments: New Segment: Insert Clause: Purchase
9. Segments: New Segment: Insert Clause: Interest
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