Personalizing Content

The Content Insert Field Wizard allows you to quickly and easily personalize messages for every recipient.

It also allows you to insert frequently used email addresses, such as the unsubscribe email address and email addresses for autoresponders. In addition, you can merge in fuller instructions about unsubscribing from your list.

If you have a Pro or Enterprise license, you may add additional database fields and personalize your messages even further—for example, a customer's sales rep. Note that you need to import your members with this additional information—see Adding Your Members for more information.

The following example shows you how to use Insert Field to personalize a message—in this case, merging in the recipient's first name:

1. Select the Text tab in Content: New Content.

2. Click insert field.

3. Select Recipient's First Name by clicking on the drop-down box next to Recipient Fields.

4. Click on Insert. You will be returned to the message you were composing. The merge field will be included as part of your message:

%%firstname%%

When the message is sent, Ed Kaminsky will see

If a member doesn't have a name, the email address will be merged in. For example, shirley@example.com didn't sign up with a name. Instead of her name, she'll see:

shirley@example.com

Inserting Conditional Content (Pro or Enterprise License Only)

Conditional content allows you to insert blocks of text or graphics into your message depending on whether certain conditions are met by a particular recipient. Using conditional content, you can easily create unique, one-to-one emails tailored to the exact needs and interests of your recipients, without having to write (or send) more than one message.

All the commands work using a simple if-then-else logic: if a particular condition is true, then insert a particular block of text; else (that is, if the condition is not true), insert a different text block. Note that by text, we mean both plain text or HTML—you may include either.

Inserting a Simple Condition

This example shows how to send a special message to all AOL members. Other members will not see this message.

1. While creating content, click insert condition. You'll be taken to the Insert Condition: Simple page by default.

2. Select Domain_ for If This Field.

3. Enter aol.com for Is Equal to This Value.

4. Create your special message for AOL members in the field next to Then Insert This Text.

5. Click on Insert. The conditional content will be inserted into your message:

%%iffield domain_ aol.com "We value our AOL subscribers!"%%

For more information about inserting conditions, see Content: Insert Condition.

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