Creating Segments
Segments are subsets of your list. They allow you to target specific members of your list based on information you have about them. For example, they could allow you to send a special message to only those list members who
- live in Canada
- have made a major purchase in the last year
- have an email address at a particular domain (e.g., aol.com or hotmail.com)
Note that you can only segment your list based on the information you have about your members. This information must be included when they join or when you import them. See Adding Members for more information.
You don't have to create segments for your list. If you don't create and select a segment, your message will simply be sent to your entire list.
The Main Segments Page
The main Segments page shows you all of the segments you've created for a particular list. You can save, edit or test segments on this page. Like the main Contents page, it is a kind of "library" of your segments. Some segments have been created for you automatically—"administrators", "aol" and "not-aol".
Creating a Segment
This example shows how to make a segment of all recipients who work in education—they have .edu as their top-level domain.
1. Select the Segments tab.
2. Click create new segment. For triggered segments, which are segments that will be mailed to based on a particular action, click create new triggered segment. Triggered segments are new in ListManager 7.5.
3. Enter EDU for the segment's Name. Note that there can be no spaces in a segment's Name.
4. Enter Education Addresses for the segment's Description.
5. Click Insert Clause (New in ListManager 7.5) to set the rules for the segment, for instance, to create a segment for a particular domain, date or action. For this example, select Domain_ on the "If member text" field on the Text tab. For details on each type of insertable clause, see text, numeric, date, action, clickthrough, clickstream, purchase, and interest.
7. Once created, the following will appear in the Query box:
Domain_ LIKE '%.edu'
8. Click save and test. You will be taken to the Segments: Test Segment page, where you can see the query generated and a sample of the addresses pulled. Note that if you don't have any .edu addresses, no names will be displayed here.
More
1. Quick Start
2. Running ListManager for the First Time
3. Mailing Now!
10. Creating Segments
13. Viewing Reports
14. Creating List Administrators
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