Reports: Tracking Statistics
Tracking statistics tell you how many people have opened your message, clicked on a tracked URL, or who have gone from one of your mailings through to other pages on your web site.
In order to have statistics about opens, you must set Track Opens to Yes in Mailings: New Mailing: Tracking. To have statistics about clickthroughs, you must insert clickable URLs while making content.
If you want to track clickstreams, you'll need to create a clickstream tag, and put it on every page you'd like to track on your web site.
Tracking Summary
This page provides an overview of clickthroughs, opens and clickstreams.
Finding a Mailing
Ten mailings for the list are displayed in Reports: Mailings: Tracking Statistics: Tracking Summary. Click on next to see the next ten mailings, previous to see the last ten. To view more than ten mailings at a time, click on Show More. Repeatedly clicking on Show More will show greater numbers of mailings at a time.
You may change the sorting order of the mailings by clicking the up or down triangles next to ID, Sent, Open, CT, CS, Created, or Status. By clicking the top triangle, the sort order will be ascending (a-z); clicking the bottom arrow makes the sort order descending (z-a).
The sort options are:
ID
The ID number ListManager has assigned this mailing.
Mailing Name
The name you have given this mailing.
Sent #
The number of recipients ListManager actually delivered messages to.
Open #
The number of recipients who opened the message using an email client which can read HTML. If a recipient opened the message in two different clients, or with a client and a web browser, two opens will be registered.
Open %
The percentage of recipients who opened the message using an email client which can read HTML.
CT #
The number of trackable URLs that have been clicked. This number may be greater than the number of opens or recipients if recipients click on a trackable URL multiple times, or if there are multiple trackable URLs in your message that recipients are clicking on.
CT %
The percentage of clicks versus recipients.
CS #
The number of web pages that have been visited by recipients of this message. This number may be greater than the number of opens or recipients if you put your clickstream tags on multiple pages, or if recipients visit your page multiple times.
If a recipient receives your message and goes to your web site directly without clicking on a trackable URL, the clickstream may not be recorded (depending on the recipient's email client settings).
CS %
The percentage of click streams versus recipients.
Created
The date the mailing was created.
Status
Whether a message is new, currently sending, performing a retry, or is done.
Viewing a Mailing
To view a mailing, click on the mailing name. You will be taken to the Reports: Mailings: View Mailing screen, where you can view the mailing, the recipients, the log and where it is in the queue.
Seeing the Recipients
To see information about the total recipients, who has been successfully sent to, and information about opens, clickthroughs and clickstream, click on the number next to a mailing in the Sent column. You will be taken to the Reports: Mailing Reports: View Mailing: Recipients screen.
Seeing Who Opened a Message
To see all the recipients who opened your message using an HTML-capable email client, click on the number in one of the Open columns next to a mailing. You will be taken to a page which will display the time the message was opened, and the email address and name of the recipient who opened it. You may download the list of those who opened the message by clicking on the disk icon. This file will be in CSV format, which may be opened and read using Excel and other programs.
From this page, you may view a chart that shows opens over time. In addition, you may also create a segment of those who opened a message so you can target later mailings to those people.
Seeing Who Clicked on a Tracking URL
To see all the recipients who clicked on a tracking URL, click on the number in one of the CT columns next to a mailing. You will be taken to a page which will display the time the link was clicked, the email address and name of the recipient who clicked, and their TCP/IP address. For each click, you will also see the URL, URL Name and Group. You may download the list of those who clicked on a link by clicking on the disk icon. This file will be in CSV format, which may be opened and read using Excel and other programs.
From this page, you may view a chart that shows clickthroughs over time. In addition, you may also create a segment of those who clicked on links so you can target later mailings to those people.
Seeing Who Went to Other Pages on Your Web Site (Click Stream)
To see all the recipients who went to other pages on your web site, click on the number in one of the CS columns next to a mailing. You will be taken to a page which will display the time the web page was visited, the page visited, and the email address and name of the recipient who visited. You may download the list of those who clicked on a link by clicking on the disk icon. This file will be in CSV format, which may be opened and read using Excel and other programs.
You may also create a segment of those who visited other pages on your web site so you can target later mailings to those people.
If you want to track clickstreams, you'll need to create a clickstream tag, and put it on every page you'd like to track on your web site.
Download as a File
Click on the disk icon to download your tracking statistics in CSV format. This file can be opened and read using Excel and other programs.
Opens
Charts of open rates, for individual mailings, lists, or all your lists. Includes charts on unique, total, aggregate and estimated opens.
Clickthroughs
Charts of clickthrough rates, for individual mailings, lists, or all your lists. Includes charts on unique, total, aggregate and estimated clickthroughs.
Mailing Summary
Chart over time total sent, opens and clickthroughs for a mailing you select.
More
1. Reports
1. Reports: Mailing Reports: Delivery Statistics
2. Reports: Mailing Reports: Mailing Statistics Table
3. Reports: Mailing Reports: Tracking Statistics
4. Reports: Mailing Reports: Refer-a-Friend Statistics
5. View Mailing
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