Clickthrough Tracking, Opens and HTML Detection

Clickthrough Tracking, Opens, and HTML Detection

ListManager offers several ways for you to track the success of your mailing using clickthrough tracking URLs, open rate tracking and detect-HTML tags.

Clickthrough Tracking URLs

The easiest way to include a clickthrough tracking URL is to create content, and use the Insert URL feature. See Content: Insert URL for more information.

If you would like to insert your URL manually, use the following format:

%%track "http://your.destination.com" -name "optionalname" -group "optionalgroup"%%

The -name and -group are optional, but may be helpful when viewing your tracking results in Reports: Mailing Reports: Tracking Statistics.

When sent, the tracking tag will be converted by ListManager into something that looks like this:

http://your.listmanager.server/t/51/3/1/2

When the recipient clicks on this tag, they will be redirected to the URL you specified when creating the clickthrough tracking URL. Information about clickthroughs can then be found in Reports: Mailing Reports: Tracking Statistics.

Using HTML to Disguise a Tracking URL

A tracking URL contains the URL for your ListManager server. If you are sending text messages, this URL cannot be disguised. However, if you are sending an HTML message, you may disguise this URL using HTML.

For example:

<A HREF="%%track "http://www.lyris.com" -name "homepage" -group "top of page"%%">click here</A>

The tracking URL will be triggered when someone clicks on the words "click here".

An image may be made clickable as well:

This tracking URL will be triggered when someone clicks on the image.

Detect Opens

Detecting opens of email messages can only be done in HTML or multipart-alternative messages with an HTML section. The easiest way to detect opens is to select Detect Opens in Mailings: New Mailings: Tracking. Or, you may insert the following tag into your HTML message:

%%detect_open%%

Detect HTML

Detecting HTML capability of recipients can only be done in HTML or multipart-alternative messages with an HTML section. The easiest way to detect HTML is to select Detect HTML Capability in Mailings: New Mailings: Tracking. Or, you may insert the following tag into your HTML message:

%%detect_html%%

Detect Both Opens and HTML

Detecting opens and HTML capability of recipients can only be done in HTML or multipart-alternative messages with an HTML section. The easiest way to detect opens and HTML capability is to select Detect Opens and Detect HTML Capability in Mailings: New Mailings: Tracking. Or, you may insert the following tag into your HTML message:

%%detect_both%%