Mailings: Advanced Mailings: New Triggered Mailing Wizard

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Mailings: Advanced Mailings: Triggered Mailings: New Triggered Mailing Wizard

Triggered mailings are a feature of ListManager Enterprise, and are unavailable for standard or Pro ListManager. Contact your account representative at sales@lyris.com if you'd like to upgrade to ListManager Enterprise.

The Triggered Mailing wizard allows you to quickly create a triggered mailing in one step. It also references the trigger created in Segments: New Triggered Segment, and combines all the tabs involved in creating a new triggered mailing into one page. The wizard takes the fundamentals of the Message, Recipients, Tracking, and Trigger tabs and puts them in one page for easy accessibility. Note that the wizard cannot be used to create mailings involving Internationalization- to do this, a new triggered mailing must be created. Also note that the list's recency limits may not be overridden when creating a new triggered mailing using this wizard. However, these limits may be edited later in Mailings: Advanced Mailings: Triggered Mailings: Edit Triggered Mailing.

Name

Select a name to identify your triggered mailing. This name is not seen by message recipients, so label the mailing in a way that will help you to identify it later in the Mailings main page. 70 characters are allowed in the Name field.

Trigger

Select the desired trigger (triggered segment) from the drop-down menu. In order for triggers to appear here they must first be created in Segments, by clicking on create new triggered segment.

Track Opens

Allows you to track what percentage of your messages were opened by recipients who can see HTML. Opens cannot be tracked for recipients who cannot see HTML.

If a user opens a message using two different clients (e.g., their email client and a web browser), two opens will be recorded, skewing your results.

If you send a text-only message, an HTML message will created and added to your message. Your message will be sent as a multipart-alternative message, since opens cannot be tracked for text-only messages.

Detect HTML Capability

Allows you to track whether or not a recipient is able to read HTML. If the recipient can see HTML, the recipient's member record will be updated with that information.

If you send a text-only message, an HTML message will created and added to your message. Your message will be sent as a multipart-alternative message, since HTML capability cannot be detected for text-only messages.

Track all URLs

To make all URLs in the mailing clickthrough tracking URLs, choose Yes. The default setting for this option is found on the Utilities: List Settings: Web Created Content page.

Time after the Trigger Event

Select the number of hours/days/weeks/months/years before or after the trigger event the mailing should be sent. ListManager will see that the trigger event has occurred, and that the member(s) qualify to receive the mailing, but will not send the mailing immediately; rather it will delay it by the time specified here. For instance, if a member purchased an item on August 29th, 2003, you can then send the mailing 2 days after the purchase (the trigger event) rather than immediately upon the purchase. Then the setting would be "2 days afterwards". The "before" option is for future triggers that you may anticipate, such as a member birthday or join date anniversary. This would send the triggered mailing the set time prior to the upcoming event (i.e. birthday).

Content

Select the desired Content to be included in the triggered mailing from the drop-down menu. In order for the Content to appear here, it must first be created in Content: New Content.

Once you click "OK," you will be asked to confirm the triggered mailing.

1. Mailings

2. Mailings: New Mailing

3. Mailings: Approval

1. Mailings: Need Approval: Edit Mailing: Message Body

2. Mailings: Need Approval: Edit Mailing: Message Header

3. Mailings: Need Approval: Edit Mailing: Recipients

4. Mailings: Need Approval: Edit Mailing: Schedule

4. Mailings: Mailing Status

1. Mailings: Mailing Status: All Outgoing Mailings by Date

2. Mailings: Mailing Status: Currently Active Mailings

3. Mailings: Mailing Status: Completed Mailings