Utilities: Other: Action Tags: Purchase Tag

A Purchase Tag gives information back to ListManager about a recipient's purchase.

The resulting tag must be pasted in the source code for any web page you'd like to track message recipients' purchases. You must include some kind of tracking in your message—clickthroughs, opens, or HTML detection—in order to subsequently track purchases.

Although you can use a Purchase Tag with static (unchanging) values for price, quantity, etc., you will likely want to make your Purchase Tags dynamic by using variables that your script or shopping cart application can then change based on a customer's order.

For example, let's say you want to record a customer's purchase on their order confirmation page. This static Purchase Tag will always show that the purchaser bought one unit of product/SKU 1234 for $100.00:

<IMG SRC="http://example.com/pt?name=purchase&fields=UnitPrice_, Quantity_,ProductSku_&UnitPrice_=100.00&Quantity_=1&ProductSku_ =1234" ALT="" HEIGHT=1 WIDTH=1>

To make the Purchase Tag dynamic, use variables instead of static values:

<IMG SRC="http://example.com/pt?name=purchase&fields=UnitPrice_, Quantity_,ProductSku_&UnitPrice_=$price&Quantity_=$quantity &ProductSku_=$sku" ALT="" HEIGHT=1 WIDTH=1>

Your purchasing script or shopping cart application can then dynamically update these variables with information about the customer's purchase, which then is sent to ListManager. Please see your shopping cart application's documentation or consult with your purchase script's programmer for more information about how to use variable values in these tags.

Note that you should use multiple tags for multiple products.

See Utilities: Other: Action Tags for more information about how Action Tags work.

Name This Tag

A single word to describe this tag.

Fields to Track

By default, the tag will track Unit Price, Quantity, Product/SKU#, Interest Stage and Interest Points. If you would like to add or remove fields to track, click choose fields.

Unit Price

The price of the unit purchased. You may want to enter a variable here (e.g., $price) that a script on your web server can update with the correct unit price.

Quantity

The quantity purchased. You may want to enter a variable here (e.g., $quantity) that a script on your web server can update with the correct quantity.

Product/SKU#

The product or SKU number. You may want to enter a variable here (e.g., $sku) that a script on your web server can update with the correct quantity.

Interest Stage

The stage of a customer's interest (e.g., browsing).

Interest Points

The amount of points to assign to this customer. The higher amount of interest points, the more interest the customer is showing. Interest points can accumulate, depending on whether you have multiple purchase or Interest Tags.

More

1.   Utilities: Other: Action Tags

1.   Utilities: Other: Action Tags: Clickstream Tag

2.   Utilities: Other: Action Tags: Purchase Tag

3.   Utilities: Other: Action Tags: Interest Tag

4.   Utilities: Other: Action Tags: Member Update Tag