Utilities: Other: Action Tags: Interest Tag

An interest tag lets you gauge a recipient's level of interest, based on the pages they have visited.

Once you have selected the interest tag, click "ok" to generate the HTML for the tag. The resulting tag must be pasted in the source code for any web page you'd like to track message recipients' interest. You must include some kind of tracking in your message—clickthroughs, opens, or HTML detection—in order to track interest.

Interest Tracking is a feature of ListManager Enterprise, and is unavailable for standard or Pro ListManager. Contact your account representative at sales@lyris.com if you'd like to upgrade to ListManager Enterprise.

Interest Tracking has three components:

    Events

    Stages

    Points

Interest Events are actions that your list members take, such as clicking through to your Web site, viewing web pages, downloading material, submitting web forms, or making purchases.

Interest Stages are numerical values assigned to particular Interest Events to communicate the relative position of each Event within the sales cycle. Assuming an Interest Stage scale of 1 to 100, an Event such as a visit to a product page might be assigned a 30, whereas a purchase might be assigned a 90. Interest Stages thereby enable you to gauge how far your members have progressed towards demonstrating more interest in your business. The Interest Stage registered for each member will be the highest one they have visited—for example, if they purchased, and then browsed further on your Web site, their Interest Stage would still be for the higher purchase interest. You can customize the scale for Interest Stages to suit your needs.

Interest Points are numerical values assigned to particular Interest Events to communicate the relative importance of each Event within your sales cycle. Assuming a Points scale of 1 to 100, an Event such as visiting a product page may be assigned 3 Interest Points, whereas a request to be contacted by might be assigned 90 Interest Points. A returned product may be assigned a negative value. As your members complete various Events, they accumulate additional Points—enabling you to identify hot leads who deserve special treatment. You can customize the scale for Interest Points to suit your needs.

See Utilities: Other: Action Tags for more information about how Action Tags work.

Name of Interest Event

Displays the event name. Click the choose event button, to see a list of some default interest tags that ListManager is shipped with. When you "select" one of these interest tags, it automatically inserts it into the interest tag page. From here the name, stage, and points can be directed prior to creating the tag (by clicking "ok"), or alternatively, this can be changed later in the HTML of the tag itself.

ListManager includes a series of default interest tags. These all have a designated tag name, interest stage, and interest points.

Interest Stage

The stage of a customer's interest.

Interest Points

The amount of points to assign to this customer. The higher amount of interest points, the more interest the customer is showing. Interest points can accumulate, depending on whether you have multiple purchase or Interest Tags.

More

1.   Utilities: Other: Action Tags

1.   Utilities: Other: Action Tags: Clickstream Tag

2.   Utilities: Other: Action Tags: Purchase Tag

3.   Utilities: Other: Action Tags: Interest Tag

4.   Utilities: Other: Action Tags: Member Update Tag