Segments
What is a Segment?
Let's say you'd like to send a special message to only those list members who
- joined your list a week ago
- live in France
- are celebrating their birthday today
- have made a major purchase in the last year
- have an email address at a particular domain (e.g., aol.com or hotmail.com)
ListManager allows you to send to a segment, or subset, of your list who meet the criteria you define. Instead of sending to your entire list, you can use segments to filter exactly who should get a message based on whatever criteria you choose.
For example, let's say you'd like to send a message only to those people on your list who work at Lyris Technologies, but you don't want to create a separate list for those people. By using the Segments: New Segment: Essentials page, you can create a subset which pulls all the members of the list with "lyris.com" in their email address. Simply select Create Segment, and give your segment a name and a description. Then, specify you want to send to those email addresses with lyris.com in the domain by adding the following field:
Domain_ = (equals) lyris.com
To send to a subset, you may use the Mailings: New page to select the lists or subsets you'd like to send to, or you may send an email message to the segment address:
listname.segment@yourserver.com
For technical users, a subset is a user-defined SQL 'where' clause. It will be combined with the standard member retrieval 'where' clause in order to send to just a subset of the mailing list. You don't need to understand SQL in order to use segments in ListManager.
Although you can create and test a segment using standard ListManager, sending to segments is a feature of ListManager Pro, and is unavailable for standard ListManager. Contact your account representative at sales@lyris.com if you'd like to upgrade to ListManager Pro.
More
1. Segments: New/Edit Segment: Essentials
2. Segments: New/Edit Segment: Advanced
3. Segments: New/Edit Segment: Boundaries
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