Maximum Number of Recipients

Designates the maximum number of recipients to be sent this message. The default, blank, sends to all recipients.

If a number less than the total number of possible recipients is entered here, those recipients will be selected randomly from the list of potential recipients. If multiple lists or subsets are selected, the maximum number of recipients will be selected from each list or subset. For example, if you set this number to be 10, and you select three lists to send to, there will be thirty recipients of the message, ten from each list.

This feature is helpful if you'd like to send out a test message to gauge its effectiveness to a limited number of your list members. You can then Purge the Recipients of that message when you send it out to the entire list. Alternatively, you may find that responses to your mailing overwhelms your company's resources to respond to say, a discount offer. Sending to a part of your list allows you to respond to just part of your membership at a time.

Maximum Number of Recipients is a feature of ListManager Pro, and is unavailable for standard ListManager. Contact your account representative at sales@lyris.com if you'd like to upgrade to ListManager Pro.