To send a message to your list, you need to create a mailing. A mailing can be a message you compose in the New Mailing page, or content you've created previously.
You may then choose to send your mailing to your entire list, or selected segments. You may also purge recipients of previous messages if you have been saving that data.
ListManager Enterprise users can also send transactional messages.
Creating a New Mailing to Be Sent to Your Entire List
To create a simple mailing to your entire list, follow these instructions:
1. In the left Navigation bar, click Mailings, and then click New Mailing.
2. Click
3. Edit the Mailing Name field. This name is not seen by message recipients, so label the mailing in a way that will help you to identify it later. 70 characters are allowed in the Mailing Name field.
4. For ListManager Enterprise only, in Message Type, select the type of message you want to create, normal or transactional.
5. Edit the From: field. By default, your email address will appear there.
6. Edit the To: field. By default, the To: field is set to %%nameemail%%, which will merge the name and email address of the recipient.
The To: field does not actually select the message's recipients. When building your mailing, you'll specify the segment or lists to whom you'd like to send the message.
7. Enter the Subject: of the message. Recipients will see this line as the subject of the message they receive.
8. Enter the Text Message and/or HTML Message you'd like to send.
You may create just a text or HTML body, and that is what will be sent to your recipients. Or, you can create both, and send a message that has both text and HTML. This format is called multipart-alternative, and ListManager will create the correct headers and boundaries automatically. Recipients who can see HTML will only see your HTML message; those who can't, will see the text.
9. Click Preview to see what your message will look like in the interface. Click Save and Test to see what your message will look like in your email client. Or, click Save. You'll be taken to the Mailings: Need Approval Page, where you can send, test, schedule, copy, or delete the content you just created.
Sending to Different Lists or to Segments
1. Follow the steps above to create a new mailing, but before saving your message, click on the RecipientsTab.
2. Click
3. Select the lists and segments that should receive this mailing. Only the segments and lists available to you will be displayed here.
4. Click on OK, and continue composing your message. When you're done, click Save or Save and Test.
Sending to a Sample of Your List
1. Follow the steps above to create a new mailing, but before saving your message, click on the RecipientsTab.
2. Enter the number of recipients who should receive a sample mailing in Sample size. ListManager will select a random sampling of your list of the size you've specified.
3. Continue posting your message. When you're done, click Save or Save and Test.
4. You may later purge these sample recipients when sending a new message.
Purging Recipients of Previous Mailings
1. Follow the steps to create a new mailing, but before saving your message, click the Recipients Tab.
2. Click
3. Select the mailings whose recipients should NOT receive this mailing.
4. Click OK, and continue composing your message. When you're done, click Save or Save and Test.
Notes
Preventing Recipients from Receiving Too Much Email
1. Follow the steps to create a new mailing, but before saving your message, click on the Recipients Tab.
3. For Purge email addresses who have received, select more than.
4. For this number of mailings, enter the maximum number of mailings a recipient should receive in the period of time specified.
5. For in this past number of days, enter the number of days to check for the number of mailings specified above.
6. Click on OK, and continue composing your message. When you're done, click Save or Save and Test.
Tracking Opens or HTML Capability
1. Follow the steps to create a new mailing, but before saving your message, click on the TrackingTab.
2. Select Yes for Track opens to track how many people open your message.
3. Select Yes for Detect HTML Capability to track whether recipients can receive HTML.
4. Continue composing your message. When you're done, click Save or Save and Test.
Scheduling a Message
NOTE: You cannot schedule a transactional message.
1. Follow the steps to create a new mailing, but before saving your message, click on the ScheduleTab.
2. Type in the date and time you'd like the message to be sent in Send when. Use one of the following formats:
YYYY-MM-DD HH-MM-SS
MM/DD/YY
YYYY-MM-DD
3. By default, the date and time shown in your message showing when it was sent will be rewritten to be the time you schedule it to be sent. If you'd like it to be the date when it was created, change Rewrite Date When Sent to No.
4. Continue composing your message. When you're done, click Save or Save and Test. You may also schedule your message in Mailings: Need Approval.
Creating a Recurring Message
It may be convenient to have the same mailing be resent every day, week or month if you are using conditional content to change the contents of the message sent, or if the message is sent to a segmentsuch as all new members who joined on a certain date. A list FAQ can also be resent regularly, reminding list members of the list's rules.
1. Follow the steps to create a new mailing, but before saving your message, click on the Schedule Tab.
2. Type in the date and time in Send When. Use one of the following formats:
YYYY-MM-DD HH-MM-SS
MM/DD/YY
YYYY-MM-DD
3. Enter the number of days ListManager should wait before resending this message in Resend after this many days. If you enter 1, it will be sent every day; if you enter 7, every week.
4. Click on OK, and continue composing your message. When you're done, click Save or Save and Test. You may also schedule your message in Mailings: Need Approval.
Important note for users of earlier versions of ListManager: The list, site or server message wrapping will not be automatically included to your message if you create it through the ListManager administrator GUI. Please remember to add these instructions to your content or mailing, or send the message to the list via email. See Content: Insert Field: Unsubscribe to see how to do so quickly and easily.
For a video tutorial on Creating and Deploying a Mailing, click here.