Content -- Overview
A mailing has two parts: the content, or message you want to send, and a segment,
or group of recipients who should receive the message. When you create a new mailing,
you can either type the content you'd like to send directly into the mailing, or insert content you've
already created.
Creating content instead of entering your message into every mailing has many advantages. You can:
-
Create
the content once, then use it in multiple mailings.
-
Personalize
your mailing by inserting mail
merge fields and conditional
text.
-
Add
clickthrough
tracking URLs, and track how often they've been clicked.
-
Attach
documents to your mailings.
-
Create
templates to make designing newsletters easy. Or, use one of the built-in templates when you create
content from a template.
-
Create
list, site, and server documents, which define messages that are sent to users based on certain list-related
actions. See Utilities:
Automated Messages: Document Associations for more information.
-
Import
a survey,
web
page, or referral
form into your content.
- If you are sending out a message only once, and don't want or need to use these features, you may find
it easier to skip this step and Create
a New Mailing.