Action Tags allow you to track recipient movement through your Web site. On the Utilities: Other: Action Tags page, you can access these various methods of creating action tags :
Clickstream Tags: Insert these in the source code of web pages on your Web site. If you enable clickstream tracking, you can see how many pages your mailings' recipients have visited.
Purchase Tags and Interest Tags: Record information in your ListManager database about recipients' purchase behavior or interest in a product.
Member Update Tags: Update information about a member when they visit a particular page.
How Action Tags Work
Action tracking relies in part on cookies — tiny pieces of information stored on a list member's Web browser. When list members click on a clickthrough tracking link, ListManager gives their browser a cookie. This cookie allows ListManager to recognize list members when they subsequently make a purchase, as well to track the most recent mailing clicked on.
An actual Action Tag is a line of HTML code that call an "invisible gif" — a tiny, 1-pixel by 1-pixel graphical image. Typically, this image is white, making it effectively invisible to the list member. When this invisible gif appears on a page viewed by a list member or is otherwise activated, your web server sends ListManager information about the action completed by that list member.
Note that the data passed from your Web server to ListManager via the Internet is merely a series of numbers. These numbers contain no personally identifiable information and are thus unintelligible to outsiders or "snoopers." Only ListManager can interpret this data, which means that only list administrators with appropriate access rights can view these purchases.
Your ListManager server must always be on and connected to the Internet to track actions correctly. Note also that if an individual list member's browser is configured to reject cookies, ListManager will not be able to link an action with that list member.
Alternatively, Action Tags can be created without cookies mostly for text based messages. It puts the memberid and messageid in the destination url. It gets tracked in the LM database and also in the receiving web server.
Important Note: Third Party Cookies
You should use the same domain name (with a different host name) for ListManager as you use for the site you are tracking. If they are not the same, some visitors may receive warnings about third party cookies, and you may not get accurate data about visits.
For example, if the action tag refers to your ListManager server, lists.example.com, but your site is www.example1.com, people who click through from your mailing to your website may receive a warning about third party cookies. The solution is to create a DNS entry for lists.example1.com that refers back to your ListManager server, and to use that domain for your action tags.
A P3P policy can also be implemented to allow third party cookies to work properly.
More
1. Utilities: Other: Action Tags
1. Utilities: Other: Action Tags: Clickstream Tag
2. Utilities: Other: Action Tags: Purchase Tag
3. Utilities: Other: Action Tags: Interest Tag
4. Utilities: Other: Action Tags: Member Update Tag