Getting Started: Setting Up Web Analytics

You can set up Web Analytics by changing the settings for an existing organization or while creating a new organization.

To set up web analytics for an existing organization

1. In the upper right area of the screen, click Settings. 

2. On the Settings page in the Organizations sections, click the name of the organization you wish to edit.

3. On the Organization Details page, click the organization's edit command.

To set up web analytics while creating a new organization

1. Create the organization. When you are finished with the options on the Create Organization page, click the Save button.

2. On the Organization Details page, click the edit command.

Either procedure above takes you to the Edit Organization page.

Choosing Settings in the Web Analytics Tab

1. In the bottom half of the Edit Organization page, click the Web Analytics tab.

2. Under Web sites, click the Web site you want to edit.

3. In the Web site Settings section, you can see that most of the choices you made when you created the organization have been imported.

You can keep the choices you have already made, update them, or in some cases, add to them.

Web site Domain: You can edit the name you chose previously.   Learn more ...

Setting this field can help Web Analytics determine how visitor sessions are determined on your Web site.

Server Scripting Type: If you want a different type, click the drop-down list and then choose one of the languages in the list, or choose None.

Alternative Domain Names: List any other domains that can be used to access this site.   Learn more...

This typically includes versions of your domain with and without “www", as well as its IP address. Other subdomains, such as “secure.example.com”, should be included here if they access the same pages as your regular domain (e.g., if “secure.example.com” displays the same page as “www.example.com”).

 

There are two other ways to handle additional domains:

 

• Separate subdomain: If a subdomain such as “secure.example.com” accesses different pages (e.g., if “secure.example.com” displays a different page from “www.example.com”), finish adding your main Web site, and then click the ADD SUB-DOMAIN button.

 

NOTE: You can use this technique even if the domain isn’t a subdomain of your primary domain in order to analyze traffic moving back and forth between the domains. For example, if you have a shopping cart hosted by a third party, you can add “www.mycartvendor.com” as a subdomain of “www.mysite.com”. However, you must select one of the "3rd party” options under Types of Cookies below.

 

• Separate site: If you don’t need to analyze traffic moving between domains, click the ADD button. The domain will be added and analyzed as a different site and dataset.

Aliases for index.html:  This should be auto-filled based on your answer to the “server-side scripting technology” question.   Learn more ...

If your site uses any non-standard filenames, such as “home.asp” as default pages, add them to the list. 

To remove an alias

Select the alias, and then press the Delete key.

Types of cookies

1st Party Web Analytics +1st Party Site: Creates cookies that are associated with only your domain and allows for data segmentation. This choice is recommended if your dataset has just one domain.  

3rd Party Web Analytics: : Creates cookies that are associated with only the domain of the Lyris HQ Web Analytics service. This choice is recommended if your dataset consists of more than one domain and you don’t want to allow for data segmentation. NOTE: 3rd Party cookies may be identified and deleted by anti-spyware applications or by browsers that are set to automatically delete them.

3rd Party Web Analytics + 1st Party Site: Creates cookies that are associated with your domains and the domain of the Lyris HQ Web Analytics service. This choice is recommended if your dataset consists of more than one domain and you want to allow for data segmentation. NOTE: 3rd Party cookies may be identified and deleted by anti-spyware applications or by browsers that are set to automatically delete them.

IMPORTANT   Changing this setting may generate new JavaScript tracking code.

Top-Level Domain: Normally the same as the Web site Domain Name unless the Web site Domain Name is a sub-domain.

Enable Exit Tracking: Enables you to get statistics for links to pages outside of your dataset.

Track Files by Extension: Enter a list of extensions for files that can be viewed from your site that are not JavaScript-enabled. Type the file extensions without the period and one per line.

Case-sensitive URLS? : If your server is case sensitive, then it may treat default.php and DEFAULT.php differently. Linux/Unix based servers are typically case sensitive; Windows based servers are not.

Case Sensitive URL Parameters? : For sites that mix their URLs' case. This should typically be set the same as URL case sensitivity above.

EXAMPLES:

a) www.example.com/Products/

b) www.example.com/products/ItemID=123abc

c) www.example.com/products/source=AdWords&camp=Sp&ag=09

Unique Link Identifying Parameters: If you have multiple links on a page that point to the same URL, you can use a URL parameter to distinguish between them. Specify the name of the parameter here.

EXAMPLE:

www.example.com’s “Contact Us” Links:

• Point to the same link.
• Use a “loc” to identify which Home Page “Contact Us” link was clicked:

a) www.example.com/contactus.php?loc=bottomcenterhp

b) www.example.com/contactus.php?loc=urhchp

URL Pruning: Web Analytics can delete a portion of a URL which you don't want to analyze. Here is some information that refers to the stand-alone ClickTracks program but can also be applied to Web Analytics in Lyris HQ.

Applying Your Settings

When you are finished with the Web Analytics settings, click the Apply button.

Next: Adding Tracking Code