To create a segment with a demographic restriction
1. In the left navigation bar, click Segments .
2. Click Create Segment.
3. Enter a segment name.
4. Click ADD DEMOGRAPHIC RESTRICTION.
5. Select the demographic you want, and then click NEXT.
6. Follow the instructions to select or type a restriction. If an Additional Values box appears, you can type one or more additional values (you must separate multiple entries with commas).
Match blank or NULL values only:
Your message will be sent only to members who have no value selected for this demographic.
Match inverse:
Your message will be sent to all members except ones who match this value. For example, if you type *@aol.com, and then select Match inverse, your message will go to all members except those who belong to AOL.com.
Match using range:
Lets you match values in a range. You can choose greater than, less than, or in between (inclusive).
8. Click NEXT to return to the main edit page.
9. Do one of the following:
To add another demographic restriction, repeat steps 4 through 8.
To
edit the logic of your statement (if there are two more restrictions), click Edit Logic.
To complete your segment, click SAVE & FINISH.
Note
You can add activity
restrictions to your segment.