Demographics are specific pieces of information about your customers such as last name, age, gender, marital status, etc.You can use demographics in a number of ways:
Surveys: Create questions to better understand your customers.
Segments: Create a segment from your customer’s profile, and then use the segment to ensure that your customers are getting messages specifically targeted to them.
Opt-In Forms: Gather as much as information as you need when your customers opt in to receive your emails.
Triggers– Create automated responses based on user demographics/attributes and activity.
User Reports – Get the information emailed to you immediately through User Reports. Gather a report on when a user updates their profile
Lyris HQ contains a number of built-in demographics; you can also create your own.
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