The Search Report Metrics Table: Normal Mode

Normal Mode / Metrics Filter View

This is the default display for the Metrics Table.

• The first column in the Report is named Search Term and displays a list of segments.
• The second column is named Total and displays a combined total for all keywords for that segment.
• To see all keywords associated with a segment, click the arrow to the left of the segment name.

• The active filter, as indicated in the first dropdown list, is a metric. You can click this list and then choose a different metric to filter the list by.

• The Report shows totals for each segment broken down by search engine.
• You can change the segments you want represented in the Report.

Normal Mode / Search Engine Filter View

To switch to this view

Click the circular blue button next to the name of the search engine you want to filter by.

• The Search Term column doesn't change, but the Totals column disappears.
• You can still click the arrow to the left of a segment name to see all keywords associated with that segment.

• The active filter, as indicated in the first dropdown list, is now the search engine you selected. You can click this list and then choose a different search engine to filter the list by.

• The Report displays totals for all metrics for the search engine.
• You can change the segments you want represented in the Report.
• You can click the blue circular button for a specific metric to switch back to the Metric Filter view. The Report will again display a list of segments with search engine totals for the metric you selected.