Segments: New Segment: Insert Clause: Purchase
One or more clauses define the terms for creation of the segment. Each clause is true or false for a member, and can be connected to other clauses by using the AND, OR, NOT, or parentheses.
Member bought
Select the command from the drop-down menu.
This amount, price/quantity
Enter the amount. This will apply to either a price or a quantity, as determined here. For instance, 1000 price = $1000 (or other monetary unit), and 1000 quantity = 1000 units.
Of these product codes (optional)
Enter a product code referencing the item purchased by the member, if any. This can be any descriptive value.
Before this date (optional)
Enter the date in YYYY-MM-DD or YYYY-MM-DD HH:MM:SS format, or click the calendar to select a date. Note that if you do not enter a time it will default to YYYY-MM-DD 00:00:00, so implicitly, a time of midnight at the start of the entered date is included. This field can be used alone or in conjunction with the "in the previous X days (optional) field". This is an optional field, because a purchase clause can be created by just selecting an action, an amount/quantity, a page, and an associated mailing.
In the previous X days (optional)
Enter the number of days prior allowed for the purchase action selected above. Note that this field can be used alone or in conjunction with the "before date (optional)" field. This is an optional field, because a purchase clause can be created by just selecting an action, an amount/quantity, a page, and an associated mailing.
On this page
Select the page from the drop-down menu, referencing the page from which the member purchased the item(s). Note that a Purchase Tag must be placed on this page, and something must then be purchased from this page, in order for it to appear here. This is how the page is entered into the ListManager database. For more information on Purchase Tags, see Utilities: Other: Action Tags: Purchase Tags.
From this mailing
Select the desired mailing to which this purchase applies.
Example:
Creating a clause that says "Member bought greater than this amount 1 (quantity) of this product code Widget before this date 2003-08-25 in the previous X days 10 on this page any page from this mailing 08-20-03Newsletter", will create a segment for all members who purchased more than 1 widget from the August 20th, 2003 Newsletter mailing before August 31st, 2003 and for the 10 days prior, so who purchased this between August 21st, 2003 and August 31st, 2003. This can be paired with one or more clauses by using AND, OR, NOT, or the parentheses.
More
1. Segments
1. Segments: New/Edit Segment: Essentials
1. Segments: New Segment: Insert Clause: Text
2. Segments: New Segment: Insert Clause: Numeric
3. Segments: New Segment: Insert Clause: Date
4. Segments: New Segment: Insert Clause: Action
5. Segments: New Segment: Insert Clause: Clickthrough
6. Segments: New Segment: Insert Clause: Clickstream
7. Segments: New Segment: Insert Clause: Purchase
8. Segments: New Segment: Insert Clause: Interest
9. Segments: New Segment: Insert Clause: Survey