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Mailings: New Mailing: Tracking

 

This page allows you to track message opens and whether or not a user has the ability to read HTML mail. For a step-by-step guide to making mailings, see Mailings: New Mailing.

 

ListManager is able to detect opens and HTML capability by inserting a 1x1 invisible gif in the HTML portion of your message. When a recipient opens the message, ListManager can register that they did so and that they have HTML capability. If a user can only read text, or if their email client or ISP prevents gif files from being retrieved automatically, you will not be able to detect opens for that user.

 

Track Opens

Allows you to track what percentage of your messages were opened by recipients who can see HTML. Opens cannot be tracked for recipients who cannot see HTML; however, if a clickthrough is registered for a recipient for whom there has been no opens, an open is registered for that recipient.

 

If a user opens a message using two different clients (e.g., their email client and a web browser), two opens will be recorded.

 

If you send a text-only message, an HTML message will created and added to your message. Your message will be sent as a multipart-alternative message, since opens cannot be tracked for text-only messages.

 

Track Opens may be enabled by default in Utilities: List Settings: Basic Information: Enable Features.

 

Detect HTML Capability

Allows you to track whether or not a recipient is able to read HTML. If the recipient can see HTML, the recipient's member record will be updated with that information.

 

If you send a text-only message, an HTML message will created and added to your message. Your message will be sent as a multipart-alternative message, since HTML capability cannot be detected for text-only messages.

 

To see what proportion of your list has been detected to be able to read HTML, click view current totals. You will be taken to the Reports: Members: Attribute Reports: HTML Capable page, where you can see the number of members who have been HTML detected. Use the Back button on your browser to return to the Mailings: New Mailing: Tracking page.

 

Detect HTML Capability may be enabled by default in Utilities: List Settings: Basic Information: Enable Features.

 

Track all URLs

To make all URLs in the mailing clickthrough tracking URLs, choose Yes. The default setting for this option is found on the Utilities: List Settings: Web Created Content page.

 

Campaign

Allows you to assign the mailing to one or more campaigns you have created previously in Mailings: Campaigns. See Mailings: Campaigns for more information about campaigns.

EmailAdvisor Service

If you subscribe to EmailAdvisor, you may opt to audit your mailing. You may additionally opt to use the EmailAdvisor service when testing your mailing.

 

Blacklist Monitor

Blacklist Monitor checks the all the domains and IP addresses in your message, including those contained in your message content, and sees if any of them are listed in any of over 300 Internet blacklists.

 

Inbox Snapshot

Inbox Snapshot captures what your message looks like in more than forty email clients. It shows you what the message looks like both in the preview and main message panes, with and without images. Inbox Snapshot also includes a spell check, HTML validator and link validator to ensure that your message looks right.

 

Delivery Monitor and Content Analyzer

Delivery Monitor checks if the message has been received at more than forty ISPs and email providers, and if so, whether it reached the main mailbox or the bulk folder. It can also show if there have been changes in deliverability during the course of your campaign. Content Analyzer tests your campaign against thirty spam filters, and shows you what elements of your message make it prone to be filtered as spam.

 

Select which Delivery Monitor and Content Analyzer audits to run from the drop-down list.

 

Reports Sent To

The email address EmailAdvisor reports will be sent to.

 

More

 

 

1. Mailings

2. How to Get the Most Out of Mailings

3. Mailings: New Mailing

1. Mailings: New Mailings: Message

1. Mailings: New Mailing: Import Content

2. Mailings: New Mailing: Recipients

1. Mailings: Choose Segments

2. Mailings: Choose Mailings to Purge From

3. Mailings: Choose Recency to Purge By

3. Mailings: New Mailing: Tracking

4. Mailings: New Mailing: Deliverability

5. Mailings: New Mailing: Schedule

6. Mailings: New Mailing: Internationalization

4. Mailings: Test Mailing