Version 9.0

Major New Features

Engagement Index

The Engagement Index combines a number of statistics to give you an overall picture of the success of your mailing. For example, if you do two mailings that result in comparable sales volume, but Mailing A has less unsubscribes than Mailing B, Mailing A is considered a more effective mailing and will have a higher Engagement number. After you do several mailings, you can compare their Engagement figures; the higher the number, the more successful the mailing.

Improved Split Testing

ListManager now has improved split-testing capabilities, including randomly generated test segments, concurrent sending of test emails, comparative reporting, and wizard-driven functionality for creating and running your tests.

Note: Split testing is a feature of ListManager Enterprise, and is unavailable for standard ListManager. Contact your account representative at sales@lyris.com if you'd like to upgrade to ListManager Enterprise.

Report Dashboard

The Report Dashboard gives you an overview of your most recent mailings: resulting metric trends, the “health” of your membership (percent that opened your email, clickthrough percentage, how many new members, how many unsubscribes, etc.), which mailings generated the most purchases, and server and ISP performance.

Note: The Report Dashboard requires the installation of Macromedia Flash Player.

Improved Navigation

The new left Navigation bar makes it faster and easier to move through the program. Instead of clicking a command, waiting for the screen to refresh, and then clicking another command, you can use submenus to go directly to the page you want.

New Look and Feel

The interface has been updated to a more contemporary design.

Improved Mail Queue

The efficiency of bounce processing and click tracking has been improved, making processing speed up to six times faster. The process that detects duplicate addresses (for example, members who are on multiple lists) has also been reengineered, resulting in processing speeds from two to ten times faster.

Web 2.0

ListManager 9.0 uses some of the most advanced technologies available, such as AJAX and Flash. Where Flash is used, the new data populates automatically, without having to refresh the page.

Microsoft SQL Server 2005 now fully supported

Lyris began supporting the MS SQL server in its beta version; with 9.0, this becomes a fully supported aspected of ListManager.

Minor Features and Changes

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