Version 6.0

 

1.   New Look and Feel

2.   Interface completely redesigned for greater user-friendliness and to support new marketing-oriented features

3.   Learn and manage ListManager more quickly than ever

4.   Quickly create lists and alter settings

5.   Improved Mailing Workflow

6.   Create, save, and edit reusable content

7.   Easily draft, preview, test, and approve messages before sending

8.   Send automatically repeating messages

9.   New Reporting

10.  Monitor mailing success: deliveries, attempts, transient, and permanent failures

11.  View and download lists of bounced members

12.  Content Personalization (Pro version only)

13.  Use mail merge to insert data from any field into your message

14.  Send dynamic, conditional content based on any criteria

15.  Perform advanced message customization with content scripting

16.  Segmenting and Targeting (Pro version only)

17.  Segment your list members using any fields stored in your database

18.  View, test, and download any audience segment

19.  Merge and purge mailings to multiple lists

20.  Enhanced Results Reporting (Pro version only)

21.  Detect HTML-reading capability

22.  Detect when recipients open HTML messages

23.  Identify and track recipients who come to your Web site with clickstream tracking

24.  Improved Full-Text Archive Searching

25.  Faster and more efficient archive searches, using less disk space

26.  Better threading of messages