Mailings: Advanced Mailings: New Split Test Mailing Wizard

You can create different versions of your message, test them on small random subsets of your mailing list, and then compare the results to see which message is most effective. This kind of testing, called "split-testing," eliminates any demographic or action-based bias that could alter your results. Once you determine which message gives the best results, you can send it to the rest of your list.

Note: Split testing is a feature of ListManager Enterprise, and is unavailable for standard ListManager. Contact your account representative at sales@lyris.com if you'd like to upgrade to ListManager Enterprise.

Before you can do a split test, you must first create at least two content items you intend to use in the test.

To go to the Split Test Mailings Wizard

In the left Navigation Bar, click Mailings, point to Advanced Mailings, then point to Split Test Mailings, and then click Split Test Mailings Wizard.

Using the Split Test Mailings Wizard

Split Test Name

Select a name to identify your split test. You can type up to 70 characters.

Split Test Description

Type in a description for your split test.

Segment

The default setting is all the members in your mailing list. To choose a particular segment, click the Segment box and then select the segment you want.

Sampling Methodology

You can choose to send the test message to either a percentage of your mailing list, or a specific number of members in the list.

To send the message to a percentage

Select % of Segment, and then in the Total % to receive test box, type the percentage of the segment you want to send the mailing to.

To send the message to a specific number of members

Select # of Members, and then in the Total # to receive tests box, type the number of segment members you want to send the mailing to.

Content 1

Click the arrow in the Content 1 box, and then select the content you want to send to the first group.

Content 2

Click the arrow in the Content 2 box, and then select the content you want to send to the second group.

To view the content

Click the View button for the content.

To add another Content item to the test

1. Click the More button.

2. Click the arrow in the Content 3 box, and then select the content you want.

NOTE The More button is only available as long as you have more potential Content items to add.

To remove the most recently added Content item

Click the Less button.

To continue, click Next.

Screen 2

Purge From

If you want to purge members who have received previous messages, click Choose Mailings.

Suppression list

To add a list of members who should not receive this email

1. Click the Choose File button next to Suppression list.

2. To terminate importing of the list after a certain number of malformed addresses, click the box next to Terminate import, and then select an option from the list.

3. Click the Browse button next to the Select file box, and then navigate to the suppression list you want.

4. Click OK.

Recency Limit

To purge members who have recently received email from you, click Edit Recency.

Track opens

To keep track of the members who open your test email, select this option.

Detect HTML capability

To detect if a member's email software is capable of viewing HTML, select this option.

To go back to the previous screen, click Go Back. To continue, click Next.

Screen 3

On this screen, you can review the options you chose.

To go back to previous screens

Click Go Back.

To send your test messages

Click Send.

To save your split test without sending

Click Save.

To cancel your split test

Click Cancel.