Customizing the Engagement Index

You can customize the formula used to calculate the Engagement Index the way you want it to.

1. Open this file:

yourlistmanagerdirectory/tclweb/htdocs/reports/rich/CONFIG/config.txt

2. Find the Engagement Index formula:

<rawstring n="engagementCalculation"><![CDATA[Math.round(((opens+total_clicks+forwards-unsubs)/mailed)*100)]]></rawstring>

3. Make your changes. For example, instead of:

<rawstring n="engagementCalculation"><![CDATA[Math.round(((opens+total_clicks+forwards-unsubs)/mailed)*100)]]></rawstring>

   you might change it to this:

<rawstring n="engagementCalculation"><![CDATA[Math.round(((opens/mailed * clicks-unsubs)*72)]]></rawstring>

Available Values:

                 opens

                 total_clicks

                 trans (number of transactions)

                 forwards

                 unsubs

                 mailed

You can use regular math expressions like:

                       (opens+total_clicks)/mailed

                       (opens*2)+(forwards*3)/mailed

                       (opens*2)+(forwards*3)/mailed

                       (Math.pow(opens,2))/mailed

Note: Do not use spaces; they will break the expression parser.

Operators supported:

           Math.pow (n,powOf)

           Math.abs (n)

           Math.floor (n)

           Math.round (n)

           Math.sqrt (n)

           Math.min (n)

           Mth.max (n)