Segments: New Triggered Segment: Insert Trigger: Purchase
It is often easiest to create triggered segments by following the fields in order so that they "read" like a sentence.
Member bought
Select the desired command for the purchase trigger. These can be:
= equal to
< less than
> greater than
<= less than or equal to
>= greater than or equal to
<> not equal to
Note: For the "< less than" and "<= less than or equal to" options, only members who have made at least one purchase of this type will be selected. Members who have made no purchase at all can only be detected by specifying "= equal to" and a value of 0 (zero). So for example, if you would like all members who made less than $1000 in purchases last month, including those who made no purchases at all, you will need to insert two trigger clauses: those who made "<= less than or equal to" $1000 in purchases in the last month, AND those who made "= equal to" $0 in purchases in the last month.
This amount
Enter the amount. This will apply to either a price or a quantity.
Price/Quantity
Select whether the amount specified above refers to a price ($) or quantity. For example, 500/price = $500 (or other monetary unit), and 500/quantity = 500 units.
Since when
Select the time frame for the purchase. This can mean that the member bought X dollars or units "since the last run time", "since forever", or "since forever, reached for the first time". This third option means that the amount entered in the "This amount" field is a total since the beginning of time, and the trigger will fire only the first time that total is reached.
Of this product code (optional)
Enter a product description, code, sku, etc. This will restrict the calculation to totaling the purchases of that particular code type only.
On this page
Select the page from the drop-down menu for the purchase. For the page to appear here, it must already be in the database as having generated a purchase event. Generally, purchases will come from only one page, but if there is more than one where purchases have been made from, all of those will be options here.
From this mailing
Select the desired mailing or "any mailing" from the drop-down menu.
For more information on how triggered segments work, see Segments: New Triggered Segment.
More
1. Segments
3. Triggered Segments
1. Segments: New Triggered Segment
2. Segments: New Triggered Segment: Insert Trigger: Date
3. Segments: New Triggered Segment: Insert Trigger: Action
4. Segments: New Triggered Segment: Insert Trigger: Clickthrough
5. Segments: New Triggered Segment: Insert Trigger: Clickstream
6. Segments: New Triggered Segment: Insert Trigger: Purchase
7. Segments: New Triggered Segment: Insert Trigger: Interest
8. Segments: New Triggered Segment: Insert Trigger: Survey
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