Mailings: New Mailing: Tracking
This page allows you to track message opens and whether or not a user has the ability to read HTML mail. For a step-by-step guide to making mailings, see Mailings: New Mailing.
ListManager is able to detect opens and HTML capability by inserting a 1x1 invisible gif in the HTML portion of your message. When a recipient opens the message, ListManager can register that they did so and that they have HTML capability. If a user can only read text, or if their email client or ISP prevents gif files from being retrieved automatically, you will not be able to detect opens for that user.
Track Opens
Allows you to track what percentage of your messages were opened by recipients who can see HTML. Opens cannot be tracked for recipients who cannot see HTML.
If a user opens a message using two different clients (e.g., their email client and a web browser), two opens will be recorded, skewing your results.
If you send a text-only message, an HTML message will created and added to your message. Your message will be sent as a multipart-alternative message, since opens cannot be tracked for text-only messages.
Detect HTML Capability
Allows you to track whether or not a recipient is able to read HTML. If the recipient can see HTML, the recipient's member record will be updated with that information.
If you send a text-only message, an HTML message will created and added to your message. Your message will be sent as a multipart-alternative message, since HTML capability cannot be detected for text-only messages.
To see what proportion of your list has been detected to be able to read HTML, click view current totals. You will be taken to the Reports: Members: Attribute Reports: HTML Capable page, where you can see the number of members who have been HTML detected. Use the back button on your browser to return to the Mailings: New Mailing: Tracking page.
Campaign
Allows you to assign the mailing to one or more campaigns you have created previously in Mailings: Campaigns. See Mailings: Campaigns for more information about campaigns.
More
1. Mailings
2. How to Get the Most Out of Mailings
1. Mailings: New Mailings: Message
1. Mailings: New Mailing: Import Content
2. Mailings: New Mailing: Recipients
2. Mailings: Choose Mailings to Purge From
3. Mailings: Choose Recency to Purge By
3. Mailings: New Mailing: Tracking
4. Mailings: New Mailing: Schedule
5. Mailings: New Mailing: Internationalization
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