Clickthrough Tracking
You can see how successful your mailing has been by seeing how many recipients clicked on URLs in the message. To keep track of those clicks, you must first make a clickthrough tracking URL, and insert it in your content. You'll then be able to view the clicks in Reports: Mailing Reports: Tracking Statistics.
It's simple to make clicks on text or images in your message trackable.
Clickable Text
1. Select the HTML tab in Content: New Content.
2. Click insert url.
3. Enter the Clickable Text you'd like recipients to see.
4. Enter the Destination URL you'd like recipients to be directed to when they click on your clickable text.
5. Optionally enter a URL Name and URL Report Group to help you identify this URL later on in Reports: Mailing Reports: View Clickthrough Tracking.
6. Click on Insert. The trackable text will be inserted at the bottom of your message.
Clickable Image
1. Select the HTML tab in Content: New Content.
2. Click insert url.
3. Select the Clickable Image tab.
4. Enter the URL to Clickable Image. This URL must be the full path to an image on your web server. Example: http://example.com/anvil.gif
5. Enter the Destination URL you'd like recipients to be directed to when they click on your clickable image.
6. Optionally enter a URL Name and URL Report Group to help you identify this URL later on in Reports: Mailing Reports: View Clickthrough Tracking.
7. Click on Insert. The trackable image will be inserted at the bottom of your message.
Undisguised URL
Note: you cannot disguise tracking URLs in text messages.
1. Select the HTML or Text tab in Content: New Content.
2. Click insert url.
3. Select the URL tab (HTML only; by default, you'll be taken to this page for a text message).
4. Enter the Destination URL you'd like recipients to be directed .
5. Optionally enter a URL Name and URL Report Group to help you identify this URL later on in Reports: Mailing Reports: View Clickthrough Tracking.
6. Click on Insert. The tracking URL will be inserted at the bottom of your message.
More
3. Clickthrough Tracking