Version 6.0

 

1. New Look and Feel

1.   Interface completely redesigned for greater user-friendliness and to support new marketing-oriented features

2.   Learn and manage ListManager more quickly than ever

3.   Quickly create lists and alter settings

2. Improved Mailing Workflow

1.   Create, save, and edit reusable content

2.   Easily draft, preview, test, and approve messages before sending

3.   Send automatically repeating messages

3. New Reporting

1.   Monitor mailing success: deliveries, attempts, transient, and permanent failures

2.   View and download lists of bounced members

4. Content Personalization (Pro version only)

1.   Use mail merge to insert data from any field into your message

2.   Send dynamic, conditional content based on any criteria

3.   Perform advanced message customization with content scripting

5. Segmenting and Targeting (Pro version only)

1.   Segment your list members using any fields stored in your database

2.   View, test, and download any audience segment

3.   Merge and purge mailings to multiple lists

6. Enhanced Results Reporting (Pro version only)

1.   Detect HTML-reading capability

2.   Detect when recipients open HTML messages

3.   Identify and track recipients who come to your Web site with clickstream tracking

7. Improved Full-Text Archive Searching

1. Faster and more efficient archive searches, using less disk space

2. Better threading of messages



Version 6.0h Version 5.0