Utilities: Other: Action Tags: Purchase Tag

A purchase tag gives information back to ListManager about a recipient's purchase.

The resulting tag must be pasted in the source code for any web page you'd like to track message recipients' purchases. You must include some kind of tracking in your message—clickthroughs, opens, or HTML detection—in order to track purchases.

Name This Tag

A single word to describe this tag.

Fields to Track

By default, the tag will track Unit Price, Quantity, Product/SKU#, Interest Stage and Interest Points. If you would like to add or remove fields to track, click on Choose Fields.

Unit Price

The price of the unit purchased. You may want to enter a variable here (e.g., $price) that a script on your web server can update with the correct unit price.

Quantity

The quantity purchased. You may want to enter a variable here (e.g., $quantity) that a script on your web server can update with the correct quantity.

Product/SKU#

The product or SKU number. You may want to enter a variable here (e.g., $sku) that a script on your web server can update with the correct quantity.

Interest Stage

The stage of a customer's interest (e.g., browsing).

Interest Points

The amount of points to assign to this customer. The higher amount of interest points, the more interest the customer is showing. Interest points can accumulate, depending on whether you have multiple purchase or interest tags.

More

1.   Utilities: Other: Action Tags

1.   Utilities: Other: Action Tags: Clickstream Tag

2.   Utilities: Other: Action Tags: Purchase Tag

3.   Utilities: Other: Action Tags: Interest Tag

4.   Utilities: Other: Action Tags: Member Update Tag