The Reports: Members: Subscriber Activity page shows a table of subscription information about your list for the past week by default. To change the length of time for the report or the totals, select the From and To dates and click Go. This will adjust the period (date range) seen and the total for the period.
Note that the statistics on this page are affected by how long you keep data. See Reports: Members for more information.
About Week Start and End Dates
The report uses the following rules for week start and end dates:
Subscriber Activity Table
Date
The date or range of dates for the subscription information in this row.
New Members
The number of new subscriptions for the period specified in Date. Click on a number to view the new members for a particular time period. From that page, you can create a segment of those members, or download the list of new members as a CSV file by clicking on the file icon.
The number of members in this segment might be fewer than is displayed, because the segment will pull only normal members who are set to Date Joined in the date range AND who have a Membership status of normal, unsubscribed, held,needs-hello,needs-goodbye,or expired. The members whose status is unsubscribed or held will also show up in the Unsubscribed or Bad Addresses columns on the dates that they were unsubscribed or held.
If there is no data for all columns in a row for a particular date, no data is shown for that date.
Unsubscribes
The number of members who unsubscribed during the period specified by Date. Click on a number to view the unsubscribed members for a particular time period. From that page, you can download the list of unsubscribed members as a CSV file by clicking on the file icon.
If there is no data for all columns in a row for a particular date, no data is shown for that date.
Bad Addresses
The number of members who received a permanent failure message and were put on hold during the period specified by Date. See Utilities: List Settings: Automatic Maintenance: Error Mail Handling for more information about bad addresses.
Click on a number to view the held members for a particular time period. From that page, you can download the list of held members as a CSV file by clicking on the file icon.
If there is no data for all columns in a row for a particular date, no data is shown for that date.
Net Change
The change in subscriber activity for that date. For instance, if one new member was added, and one unsubscribe, then the net change would be "0".
Total for Period
The total for the period for each column will be displayed. To adjust the length of the period, select the From and To dates and click Go.
Grand Totals
The totals for all periods covered by the date range for each column.