Segments: New Segment: Insert Clause: Clickthrough

 

One or more clauses define the terms for creation of the segment. Each clause is true or false for a member, and can be connected to other clauses by using the AND, OR, NOT, or parentheses.

 

If list member

Select a clickthrough action from the drop-down menu, either "clicked on" or "did not click on."

 

This URL

Select the URL from the drop-down menu. Note that in order for the URL to appear in this drop-down menu, it must already be included in a mailing which was sent and had at least one clickthrough. This is how the URL enters the ListManager database. The mailing must be sent with the "opens" detection on. For more information on this, see Mailings: New Mailing: Tracking.

 

In this mailing

Select the desired mailing to which this clickthrough action applies.

 

Before this date (optional)

Enter the date in YYYY-MM-DD or YYYY-MM-DD HH:MM:SS format, or click the calendar to select a date. Note that if you do not enter a time it will default to YYYY-MM-DD 00:00:00, so implicitly, a time of midnight at the start of the entered date is included. This field can be used alone or in conjunction with the "in the previous X days (optional) field". This is an optional field, because a clickthrough clause can be created by just selecting an action, a URL, and an associated mailing.

 

In the previous X days (optional)

Enter the number of days prior allowed for the clickthrough action selected above. Note that this field can be used alone or in conjunction with the "before date (optional)" field. This is an optional field, because a clickthrough clause can be created by just selecting an action, a URL, and an associated mailing.

 

Example:

Creating a clause that says "If list member clicked on this URL http://www.yoururl.combefore this date 2003-08-31 in the previous X days 10", will create a segment for all members who clicked on the http://www.yoururl.com URL before August 31st, 2003 and for the 10 days prior, so the segment would be for all members who clicked on this URL between August 21st and August 31st. This can be paired with one or more clauses by using AND, OR, NOT, or the parentheses.