Transactional messages are available only for ListManager Enterprise, not for standard or Pro ListManager. If you'd like to upgrade to ListManager Enterprise, contact your account representative at sales@lyris.com.
You can send a transactional message in reaction to a transaction, such as a purchase. For example, after a web site visitor makes a purchase, you can send them a confirmation message with the order information.
You can send transactional messages to both members of a list and non-members, using the TMSendMessage API. Note that you cannot schedule a transactional message.
You can merge recipient-specific information into the message. This information is supplied by the payload data in the TMSendMessage API. To merge this data into the message, use the %%payload <name>%% merge tag, where <name> corresponds to a name in the payload data. For example, your transactional message is:
Hello %%payload name%%,
Your amount due is $%%payload amount%%.
You execute the TMSendMessage where the payload data is: [name=’Mary’, amount=’12.99’ ]. The above message will be sent as:
Hello Mary,
Your amount due is $12.99.
About Transactional Messages and Segments
You can select a segment when creating a transactional message. However, the segment will be used only to access an external database, it will not be used to determine message recipients. For information about accessing an external database, see Segments: New/Edit Segment: Advanced.