An important part of any message you send is an easy way for people to unsubscribe from your list. Having easy to understand unsubscribe directions helps you to maintain a good relationship with your audience, and distinguishes your legitimate email from spam. The list unsubscribe header and footer are not included in your message, so you'll need to add unsubscribe instructions to every message.
Unsubscribe Email Addresses
These tags merge in the email address recipients may use to unsubscribe from your list, or from all lists on your server.
Unsubscribe from this list
The merge tag %%email.unsub%% will be inserted into your content, and will be converted into a unique unsubscribe mail merge tag for each recipient. Example:
leave-141-4323P-@example.com
Only member 4323 will see this address. When email comes into ListManager with this address, it will unsubscribe that member, and record which mailing prompted the member to unsubscribe. The final "P" on the address is a "check character", ensuring that malicious people cannot unsubscribe others. For example, if someone changes the number to something else, say "4000", by mailing to "leave-141-4000P-@example.com", ListManager will see that this number has been tampered with, because "P" is not the correct "check character" for the number "4000". In this case, ListManager will interpret the message as if it were sent to "leave-jazztalk@example.com" and unsubscribe the sender of the message.
Unsubscribe from all lists
The email address to which a recipient should send mail in order to unsubscribe from all lists on your server. The merge tag %%email.purge%% will be inserted into your content, which will be translated into purge@the-hostname-of-your-server.com
Text Unsubscribe Directions
Typically, these instructions are provided at the end of a message, but they can be inserted anywhere in your content. The Text Unsubscribe Directions will only appear when you are inserting into a text body.
Short: unsubscribe from this list
The following will be inserted into your message, and provides recipients with their unique unsubscribe email address:
To unsubscribe from this list, send a blank email to %%email.unsub%%
Long: unsubscribe from this list
The following will be inserted into your message, and provides recipients with their unique unsubscribe email address, along with additional subscription information:
You are subscribed to %%list.name%% as %%emailaddr%%.
To unsubscribe, send a blank email to %%email.unsub%%
Short: unsubscribe from all lists
The following will be inserted into your message, and provides recipients with the purge email address:
To unsubscribe from all lists, send a blank email to %%email.purge%%
Long: unsubscribe from all lists
The following will be inserted into your message, and provides recipients with the purge address, along with additional information about the lists they are subscribed to on the entire server. Caution: this list might be long!
To unsubscribe from all lists, send a blank email to %%email.purge%%
Your email address %%emailaddr%% is subscribed to:
%%whatlists%%.
HTML Unsubscribe Directions
Typically, these instructions are provided at the end of a message, but they can be inserted anywhere in your content. The HTML Unsubscribe Directions will only appear when you are inserting into an HTML body.
Short: unsubscribe from this list
The following will be inserted into your message, and provides recipients with their unique unsubscribe email address:
<HR>
To unsubscribe from this list, send a blank email to <A HREF="mailto:%%email.unsub%%"><B>%%email.unsub%%</B></A><BR>
Long: unsubscribe from this list
The following will be inserted into your message, and provides recipients with their unique unsubscribe email address, along with additional subscription information:
<HR>
You are subscribed to <I>%%list.name%%</I> as <I>%%emailaddr%%</I>.<BR>
To unsubscribe, send a blank email to <A HREF="mailto:%%email.unsub%%"><B>%%email.unsub%%</B></A><BR>
Short: unsubscribe from all lists
The following will be inserted into your message, and provides recipients with the purge email address:
<HR>
To unsubscribe from all lists, send a blank email to <A HREF="mailto:%%email.purge%%"><B>%%email.purge%%</B></A><BR>
Long: unsubscribe from all lists
The following will be inserted into your message, and provides recipients with the purge address, along with additional information about their subscription.
<HR>
You are subscribed with the email address <I>%%emailaddr%%</I>.<BR>
To unsubscribe from all lists, send a blank email to <A HREF="mailto:%%email.purge%%"><B>%%email.purge%%</B></A><P>