If you use a supported web analytics system, ListManager can track the behavior of web site visitors from the time they receive a message, to click-through to a landing page, to conversion (or non-conversion). ListManager can also track which web pages the user visited and determine whether a visitor to a web site arrived via a specific message or campaign.
You can integrate ListManager with as many of the following web analytics providers as you need:
Before you begin
You need to find out the parameter values for your site for each web analytics system you will be setting up.
The values you need to pass to your web analytics system depend on your web analytics provider and the specific website activity that you need to report on. ListManager Support does not provide the parameters or their values. For more information, please contact your web analytics provider.
For a list of parameters ListManager uses for each supported system, see Web Analytics Integration Parameter List.
Optionally, you can use merge tags for parameter values. ListManager evaluates the merge tags at send time to identify value, such as the subject or title of the mailing. For information about which merge tags you can use, see
To integrate ListManager with a web analytics system, you need to:
1. Enable the providers you want and provide values for specific parameters.
The parameters vary by provider.
2. Enable tracking for each mailing you want to track.
For more information about enabling tracking, see Tracking Opens or HTML Capability.
You set up Web Analytics Integration on the Web Analytics tab of the New Site or Edit Site page. To access the Web Analytics tab:
1. In the left Navigation bar, select Utilities > Administration > Sites.
The Site page opens.
2. Do one of the following:
- To select an existing site, in the Site Name column, click the name of the site you want.
- To create a new site, click Create New Site.
The Edit Site or New Site page opens.
3. Select the Web Analytics tab.
The Web Analytics tab opens.
What do you want to do?
Set up Web Analytics Integration for: