Content

A mailing has two parts: the content, or message you want to send, and a segment, or group of recipients who should receive the message. When you create a new mailing, you can either type the content you'd like to send directly into the mailing, or insert content you've already created.

Creating content instead of entering your message into every mailing has many advantages. You can:

• Create a unit of content once, then use it in multiple mailings.
• Personalize your mailing by inserting mail merge fields and conditional text.
• Add clickthrough tracking URLs, and track how often they've been clicked.
• Attach documents to your mailings.
• Create templates to make designing newsletters easy. Or, use one of the built-in templates when you Create Content from Template.
• Create list, site, and server documents, which define messages that are sent to users based on certain list-related actions. See Utilities: Automated Messages: Document Associations for more information.
• Import a survey, web page, or referral form into your content.
• If you are sending out a message only once, and don't want or need to use these features, you may find it easier to skip this step and Create a New Mailing.