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Segments: New Triggered Segment: Insert Trigger: Interest

 

It is often easiest to create triggered segments by following the fields in order so that they "read" like a sentence.

 

Member showed

Select the desired command for the interest trigger. These can be:

 

 = equal to

 < less than

 > greater than

 <= less than or equal to

 >= greater than or equal to

 <> not equal to

 

Note: For the "< less than" and "<= less than or equal to" options, only members who have generated at least one interest point of this type will be selected. Members who have generated no interest points at all can only be detected by specifying "= equal to" and a value of 0 (zero). So for example, if you would like all members who generated less than 1000 interest points in the last month, including those with no interest points, you will need to insert two trigger clauses: those who generated "<= less than or equal to" 1000 interest points in the last month, AND those who generated "= equal to" 0 (zero) interest points in the last month.

 

This much

Enter the interest value (interest points, stage, or events) in whole numbers.

 

Of this type of interest

Select the type of interest that the command and type entered above refer to. This can be "interest points", "interest stage", or "interest events".

 

Which occurred

Select the time frame for the interest point/stage/event. This can mean that the member showed X amount of interest points/stage/events, "since the last run time", "since forever", or "since forever, reached for the first time". This third option means that the amount entered in the "This much" field is a total since the beginning of time, and the trigger will fire only the first time that total is reached.

 

On this page

Select the page from the drop-down menu for the purchase. For the page to appear here, it must already be in the database as having generated an interest event. There may be several pages that generate different types of interest events.

 

From this mailing

Select the desired mailing or "any mailing" from the drop-down menu.

 

For more information on how triggered segments work, see Segments: New Triggered Segment.

More

 

1. Segments

2. Segments Main Page

3. Triggered Segments

1. Segments: New Triggered Segment

2. Segments: New Triggered Segment: Insert Trigger: Date

3. Segments: New Triggered Segment: Insert Trigger: Action

4. Segments: New Triggered Segment: Insert Trigger: Clickthrough

5. Segments: New Triggered Segment: Insert Trigger: Clickstream

6. Segments: New Triggered Segment: Insert Trigger: Purchase

7. Segments: New Triggered Segment: Insert Trigger: Interest

8. Segments: New Triggered Segment: Insert Trigger: Survey