Content

A mailing has two parts: the content, or message you want to send, and a segment, or group of recipients who should receive the message. When you create a new mailing, you can either type the content you'd like to send directly into the mailing, or insert content you've already created.

Creating content instead of entering your message into every mailing has many advantages. You can:

• Create a unit of content once, then use it in multiple mailings.
• Personalize your mailing by inserting mail merge fields and conditional text.
• Add clickthrough tracking URLs, and track how often they've been clicked.
• Attach documents to your mailings.
• Create templates to make designing newsletters easy. Or, use one of the built-in templates when you Create Content from Template.
• Create list, site, and server documents, which define messages that are sent to users based on certain list-related actions. See Utilities: Automated Messages: Document Associations for more information.
• Import a survey, web page, or referral form into your content.
• If you are sending out a message only once, and don't want or need to use these features, you may find it easier to skip this step and Create a New Mailing.

More

1. Content

2. New Content

1. Content: New Content: Essentials

2. Content: New Content: Text Message

3. Content: New Content: HTML Message

4. Content: New Content: Advanced

5. Content: New Content: Internationalization

6. Content: Attach File

7. Content: Insert Field

1. Content: Insert Field: Mail Merge Fields

2. Content: Insert Field: Database fields

3. Content: Insert Field: Unsubscribe

4. Content: Insert Field: Autoresponders

8. Content: Insert URL

1. Content: Insert URL: Clickable Text

2. Content: Insert URL: Clickable Image

3. Content: Insert URL: URL

4. Content: Insert URL: Unsubscribe

5. Content: Insert URL: Profile

6. Content: Insert URL: Referrals

7. Content: Insert URL: Web Page

8. Content: Insert URL: Rich Media

9. Content: Insert Condition

1. Content: Insert Condition: Simple

2. Content: Insert Condition: True/False

3. Content: Insert Condition: A or B

4. Content: Insert Condition: A and B

5. Content: Insert Condition: Percentage

10. Content: Tools

1. Content: Tools: Convert

2. Content: Tools: Validate

3. Content: Tools: Reformat

11. Content: Templates

1. Content: New Content From Template

2. Content: Templates

12. View/Edit All Content

13. Content: Test Content