In this release we introduce the Lyris A/B Split Testing.
A/B Split Testing is a new product that enables you to send different versions of your message to random subsets of your mailing list and compare results to see which version is most effective. The benefit of this kind of testing is that it eliminates any demographic or action based bias that could alter your results.
Split tests are generated by you creating different versions of your message and then setting different criteria for how the winning version will be identified. Selecting the automatic process results in a report that chooses the winning version. The manual process lets you choose the winner based on the feedback for each version.
For more information, see Split Test Overview.