List segmentation allows you to divide large mailing lists into smaller, targeted sublists based on factors such as contact attributes and activity history. Sending tailored messages to contacts increases the relevancy of your campaigns. The more relevant the campaign, the better your conversion rates and ROI.
By leveraging contact segmentation, you can organize the information you already have about your contacts and prospective contacts. Data including contacts' location, demographics, shared interests,and email campaign history is useful in forming segments based on what customers have in common. Proper use of segmentation allows you to sort mailing lists into useful subgroups.
There is a multitude of ways to segment your mailing list contacts. Some basic segments include:
Once you've segmented your contacts, you can create effective and timely email campaigns.
Proceed to Segment Concepts.