1. Domain
Click here to choose the domain you want to review.
2. Date Range
To choose a date range
a. Click the Date Range drop-down list.
b. In the Start Date and End Date calendars, choose a start date and end date.
c. Click the Submit button.
3. Visitors
The number of unique visitors to your site. If a user returns to your site several times during a reporting period and views numerous pages, she still counts as one visitor.
4. Ave. Time on Site
The average time a visitor spends on your site, measured in seconds.
5. Page Views Per Visitor
The number of page views per visitor. Page Views can only be estimated because you can't tell if a visitor actually viewed a page or just clicked through it,but at the very least you can tell someone visited that page.
6. Total Cost of Paid Search Campaigns
Total Cost of PPC Campaigns: The amount of money you've spend on your PPC ("pay per click"), or "paid search," campaign.
Cost Per Visitor: The cost for each visitor who reached your Web site through PPC/paid search.
Cost Per Click: The cost of each visitor who responded ot your campaign. This is the total number of visitors divided by the total cost of PPC.
7. Revenue Per Visitor
Revenue Per Visitorr: The amount of money you made, on average, for each visitor to your site.
Revenue Per Purchase: The average amount of revenue for each purchase made.
ROAS (Return on Advertising Spending): This represents the dollars earned per dollars spent on advertising. To determine ROAS, divide the revenue generated from the ad by the cost of the ad. If the result is more than one, you made more than you spent. This metric is just one factor in determining how well your ad performed.
Top Search Keywords
1. Keywords
The terms that searchers type into the search box of a search engine.
2. Value
The number of visitors who visited your site from all search engines via this keyword.
3. Percent
The percentage of visitors who visited your site from all search engines via this keyword.
Pages with Most Visitors
1. Name
The terms that searchers type into the search box of a search engine.
2. Value
The number of visitors to your site who visited this page.
3. Percent
The percentage of visitors to your site who visited this page.
4. Details
Click the button in this column to open the Page Details dialog, which gives you more detailed information about the page:
Top Entry Pages
1. Name
The name of the page.
2. Value
The number of visitors to your site who entered through this page.
3. Percent
The percentage of visitors to your site who entered through this page.
4. Details
Click the button in this column to open the Page Details dialog, which gives you more detailed information about the page.
Campaign Summary
1. Name
The name of the campaign.
2. Clicks
The number of clicks generated by the campaigns that brought recipients to your Web site.
3. CPC
Cost per click: The amount you spent, on average, to attract a visitor to your Web site.
4. Total Cost
The entire cost for the campaigns.
5. Time on Site
The average amount of time visitors spent on your site, measured in seconds. This tells you how effective your site is at holding onto visitors after they arrive. When this number is low, you should consider what those visitors were looking for and why they failed to find it.