What's New for February 2009

Now you can leverage your email marketing messages across social networks, and use Lyris HQ to measure metrics, track click-throughs and gauge the success of your Web 2.0 initiatives.

Here's how you can tap into Web 2.0 with Lyris HQ:

 Email Marketing

• Email Social Enhancers: Easily drop social media tags into your email campaigns and newsletters allowing your readers to share your content on 10 social sites including Facebook, LinkedIn, MySpace, Digg, Furl, StumbleUpon, Newsvine, Delicious, Google Bookmarks and Reddit - the Web 2.0-version of forward to a friend.

Web Analytics

• Web Analytics Social Segment: This built-in analytics segment allows you to quickly identify how many visitors are arriving at your site from social media and what messages are generating a response, providing real-time measurement of your social networking and viral marketing efforts.

Note: Last week's  New Message Creation demonstration is now available online.  Click here to view the recorded presentation.  For a listing of all Lyris HQ training videos, please visit the Lyris HQ training center.

Thank you and if you have any questions or comments, please feel free to use the Feedback link in the upper right of the Lyris HQ interface.  We are listening.

Sincerely,

Chris Adams
Director of User Experience

If you have any questions or comments, please feel free to use the Feedback link in the upper right of the Lyris HQ interface. The entire product team receives these emails and reads them.